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Monthly Archives: November 2010

Will Your Startup Do Better If It’s Easy To Pronounce?

My takeaway is a simple extrapolation: The easier it is to pronounce, spell, and remember your company’s name, the better off you are, especially at launch.

How Much Of Marketing Is The Name?

Jason Calacanis interviewed Jamie Siminoff recently on This Week In Startups. When Jamie’s Simulscribe.com (phone message to email transcription service) changed their URL to PhoneTag.com, “…our sales tripled overnight and just kept going.” JC “Why did you come up with the world’s worst domain name?” JS “Well I was sort of a cowboy at the […]

It’s Not Squatting Until Someone Else Wants It

But what do you think? If someone was early to the Twitter game and took the time to register 100 keyword accounts around the possibility that someday Twitter handles would be valuable, is that wrong? Now that it’s apparent that Twitter handles ARE ‘valuable’, but that person’s not using them, should he give them up – release them back into the Twitosphere? And what about you? Do you ‘own’ multiple Twitter handles? Did you secure the Twitter handle to match your domain name or does some ‘Twitter squatter’ have it now?

“So I Did What Anybody Would Do” – Domaining IS Mainstream!

Why would you advertise your company during the Super Bowl if your target audience wasn’t average Americans? GoDaddy’s phenomenal growth over the last few years is evidence enough- domaining is mainstream! While the average person might throw their arms up in frustration at not finding an available name they like, they certainly won’t hesitate to […]

Purchase Inquiry – Weasels.com

From Bill Sweetman Sweetmantra.com. Via Andrew Allemann. When you own a large portfolio of premium domain names for sale, like we do at YummyNames, you get a lot of purchase inquiries. This is a typical one. While it is not based on an actual inquiry (tempting though that may have been), this video captures the […]