Let’s refresh, from my last post… I’m looking for a name that invokes the spirit of the experience the company hopes to create; Passes the ‘radio’ test (could type it in your browser after hearing in a podcast); Is ‘easy to remember’; Has the exact-match Twitter handle; No Trademarks; And is available for $8 on GoDaddy!

My sandbox: ideas, invention, imagine, engineer, incubate, tinker, prototype, innovate, iterate, lab, garage, market.
Very broad! Also challenging in that we’re not building a ‘better mousetrap’ here. The concept is easily understood and communicated, but there aren’t a lot people doing this as a business, so you face the additional challenge of trying to communicate what it is you do in the name.

I looked around for inspiration and found a couple of amazing stories. The Russians Used a Pencil tells the story of how two guys built a physical product – an iPhone tripod, from idea to market in five months. They used Kickstarter to fund and market it! They used 3d printing to prototype!

And there’s Quirky! This is so amazing! Founder Ben Kaufman turned the experience of creating hit iPod accessories into a business built around the process of discovering new hit products. The Quirky community comes up with the ideas, vets them, evangelizes them, and buys them! Ben tells the story here.

Alright! Creative juices flowing and a clear picture of our naming goal. Let’s get busy with the tools. Market Samurai for keyword, niche value, and competition. A whole lot of Thesaurus.com, MoreWords.com, TheFreeDictionary.com. Throw in a little Rhymezone.com. my Excel column combination spreadsheet, and voila. Over 1200 possible candidates. Run through the GoDaddy bulk checker and… Hmm, a smattering of acceptable candidates. Now the Twitter check and… a pretty miserable collection of leftovers.

cc by fostersartofchilling

With one exception. I mentioned I listen to a lot of podcasts. Over the last few months I’ve tracked down at least a half dozen Eric Ries interviews. Eric has worked very hard getting the word out about his book. There’s a startup education in these interviews.
This Week in Venture Capital #65 with Eric Ries, Author of ‘The Lean Startup”   mp3 audio
Eric Ries of The Lean Startup on This Week in Startups #199  mp3 audio
Eric Ries (BestSeller) – On Mixergy mp3 audio
Eric Ries (LeanStartup) – On Mixergy mp3 audio
Evangelizing for the Lean Startup – Eric Ries (Author) Stanford mp3 audio
There’s actually quite a few others, but that will get you started. At this point I’m well versed in the notion of ‘lean’, which derives from the idea of ‘lean manufacturing’ pioneered especially by Toyota in the 90s.
Eric applied it to startups and called his book, “The Lean Startup”. The idea so perfectly captured the idea I was going for, and it was available.

So did they like it? Yes, but not as much as a name they’d found in the meantime. I’m having trouble remembering it (I know there was an animal in the logo!) I’ll post a link when they launch and you can tell us what you think.

IBM 1620 by Twid

I’ve tried most of the online tutorials. I broke my brain getting Ruby 1.92 on my Mac. I have Eclipse set up for PHP and Python. But so far I end up bailing out of the book, tutorial, video course. They’re not working for my brain! That’s why I was so excited to hear about Codecademy. Codecademy is a Y Combinator startup. They’re a couple of young guys with a great idea who seem to have caught a wave. The thing is, now four months and $2.5 million invested, they have all of three courses that took me an hour to complete. Yes they’re good, but…  Meanwhile the press just keeps on coming! (Isn’t this a startup no no – getting all this press before they really have a product?)

The namer/domainer in me couldn’t help but notice… Look at the spelling, codEcademy. Not codeAcademy. Not only that but CodeAcademy.org is a Chicago startup that has an intense immersion how-to-code course in Chicago. Oh oh. What? CodeAcademy.com now forwards to CodEcademy.com. They somehow acquired it in the last month or so (I’d like to know that story). When I first looked, there was a forum there. IMO it would be hard to trademark Code Academy, I think (too generic), but looking around today I found that the CodeAcademy.org people seem to be in the process of obtaining one for ‘CA Code Academy’. The plot thickens- and gets murky, and maybe they should merge now before too many lawyers get involved. (Might a Domain Diligence Report from DomainNoob have saved a lot of trouble and headache?)

Anyway, the media attention Codecademy is getting should serve as a siren song for entrepreneurs. Coding is being called ‘the new literacy’. If you love to code, and think you’re a better teacher, or have a twist on how to do it, let’s get started. First, you’ll need a name.

My basic toolkit?
MarketSamurai for keyword/value/competition research. Thesaurus.com. MoreWords.com which is great for searching words that end with or start with. And my weird brain.

First, a look at keywords.
Initial keyword research indicates that ‘code’, as a verb, isn’t as popular as ‘program’.
‘Learn’ helps a keyword phrase score for larger click payouts, i.e. makes it more ‘valuable’.
Ads don’t really start to pop up until you drill down past ‘program’ to specific languages.
Running my list of keywords through the GoDaddy Bulk Checker. Hey! A couple of keepers.
LearningHowToProgram.com, Market Samurai tells me, is potentially the most valuable of the available keyword domains. LearnToCodeOnline.com This strikes me as the best of the availables in terms of branding a keyword domain. OnlineCodeSchool. Like this one too. Also CodeSchoolOnline.com.
Not bad! But they’re all more than 15 letters, so the exact-match Twitter handle is off the table. I’d still buy them. While the definitive word is still out on domains and SEO, they could be useful for focused mini-sites and Adwords experiments.

Then a look at what the competition is doing for “Learn to code online”.
Top Scoring Organic: lcwo.net (Morse code!), codeschool.com, & w3schools.com
Mostly you’re getting articles about learning, rather than actual places to learn. The articles lead to online Berkeley, MIT, Mozilla and Google’s Code University.
Paid (that mention coding specifically, not just online learning): www.polymathlectures.org, programming.justanswer.com

CodeSchool.com is by far the best url we’ve seen so far. Kind of ideal. They’re a subscription based video/tutorial/community ‘learn by doing’ site with a very popular free tutorial Rails For Zombies (interesting, which came first?). While we’re here, we should mention Treehouse, (TeamTreehouse.com), which launched recently (with help from VC money) and is gaining a lot of traction. They have a two-tiered subscription model. And of course there’s Lynda.com which has 69,000 tutorials for $25 a month!

Next up in our naming process is keyword combos. This is where I match the word ‘code’ with my collected list of internet destination words like ‘hub’, ‘works’, ‘planet’ etc. Very hit or miss, but in this case–it’s picked clean! Nothing worth mentioning available. Just as well, they’re not very good.

On to the brainstorming session. This is where I dig into the thesaurus to create brandable made-up names, portmanteaus, domain hacks, and word tricks. I’m playing in a ‘learn how to program code’ sandbox.

Let’s go over the criteria: Evokes the spirit of the experience your product hopes to create; Passes the ‘radio’ test (could type it in your browser after hearing in a podcast); Is ‘easy to remember’ (this often simply translates into ‘short’); Exact-match Twitter handle; No Trademarks. And again, in our case, $8 on GoDaddy!

And the winners are…

Acodemic.com @Acodemic

Codsy.com @_Codsy

I really like Acodemic. Codsy is a little bit trendy (Artsy, Etsy) but it’s five letters! Try and forget it. You can spell a five letter domain out loud (radio test).  Pity about the Twitter, but five letter Twitter handles are pretty much a thing of the past. In this context (coding) the underscore doesn’t bug me that much. I also picked up three of the keyword domains, for SEO and Adwords experiments. CodeSchoolOnline.com, OnlineCodeSchool.com, and LearnToCodeOnline.com.

So what do you think? What would be a fair price for this package of domains? Think you can do better? I’d be happy to list your newly-registered domains in this post.  I do think I got a little bit lucky with this niche–not picked quite as clean as most. For comparison, here’s something just in today from Twitter. (Will be interesting to see if Bill manages to get the Twitter as well.)
Is there a niche you’d like me to do a case study on?

[Update See Also: O'Reilly School of Technology, (article, school), Bloc, Hitchiker's Guide To Python, HackerSchool ]

As for MowFo? I saw that it dropped recently. I put it in my interesting list. And then I tried to forget about it. But I couldn’t. I just kept picturing a gardening truck driving by me with MowFo.com on the side. Or wouldn’t it be a great name for a grass cutting Roomba?

photo credit: hagwall

• Optimize your audio or the audio of your video file for volume and balance, i.e. all voices in discussion are at the same volume level.
• Optimize your video file for brightness and remove excess camera jitters.

Not rocket science. Scoop up the podcast RSS feed, make it really nice to listen to and watch and re post it to RSS. I think clever programmers could automate this. Hey, are you a clever programmer? This project needs co-founders.

The DomainNoob podcast will not be a weekly episodic, more like an
occasional documentary. I welcome interview suggestions and introductions.
Because it’s so new, DomainNoob is not listed in the iTunes store. If you want to subscribe you’ll have
to…. iTunes >Advanced> Subscribe to Podcast > then enter the feed url which is:

http://www.domainnoob.com/blog/?feed=podcast

Podcast Notes: Eric Borgos
http://www.impulsecorp.com/
http://www.nameshopping.com/
http://bored.com/ (Record created on: 1997-05-24) sold for $4.5 million.
Early entrepreneurial efforts (as a kid). Baseball cards, coins, silver, Penny Stocks.
College years.
Early domaining, (Ye Olde Drop Catch).
Webmastering directory type ‘mall’ sites.
What was working in the late 90s.
Affiliate links > ad networks.
Bored.com [links to 1998 screenshot] directory of sites with fun stuff to do.
Copying other sites- why send the traffic away?
CoolVideos.com  vs. bored.com/coolvideos
Link-network vs. brand.
Site plays audio backwards.
Type in a phone number and a text message and the site calls the number and announces the message.
How fun sites get built.
Freelancers, overseas programmers.
http://www.scriptlance.com/
http://www.guru.com/index.aspx
Traffic, costs, profit.
Selling Bored.com, the psychology of the sale.
Two bidders are better than 1.
Tax advantages to selling vs. salary.
Capital gains vs. income.
AdoptMe.com for kids. Free virtual pet. > Plush toys for sale in stores with unique code identifiers.
GetFlowers.com CheapFlowers.com + Running two brick and mortar flower stores!
SEO value of hub site approach?
Selling domains.
9000 domain names > parking.
TrafficZ.com DDC.com TrafficValet.com
To renew or not to renew?
Mini-sites vs. parking income.
Auto-content sites.
Domain sale process – negotiation.
http://estibot.com/ http://dnjournal.com/
Paypal vs. https://escrow.com/index.asp
Still registering domains?
Revenue, profit, expenses, sales.
http://www.nameshopping.com/
http://www.dumb.com/
Keeping it interesting.

What’d I miss? Help me build a list of  questions to ask Eric in a follow-up interview.
.com vs. .net
ppc to drive traffic to his sites?

These are firm prices.
AngelasBlog.com (277,000 exact Google matches for “Angela’s blog)  $700
KathysBlog.com (211,000 exact Google matches for “Kathy’s blog”) $600
BrendasBlog.com (102,000 exact Google matches for “Brenda’s blog”) $500
KurtsBlog.com (55,000 for “Kurt’s blog”) $300
KarlsBlog.com (Thanks Karl!)
DonaldsBlog.com ( 28,700 for “Donald’s blog”) $300
StuartsBlog.com (Thanks Stuart!)
DannysBlog.com (126,000 for “Danny’s blog”) $600
KentsBlog.com (131,000 for “Kent’s blog”) $600
SusiesBlog.com (34,500 for “Susie’s blog”) $300
BridgetsBlog.com (46,700 for “Bridget’s blog”) $300
CharliesBlog.com (232,000 for “Charlie’s blog” but NOT the Twitter -already taken) $600

For most of these I also have  the Twitter handle and will include it with the domain sale for free.
I can also ‘point’ the domain to your current blog before transferring the domain to you (or any other simple tech support).
Transaction can be conducted through Escrow.com
You’ll need a (free) GoDaddy.com account in order to facilitate the domain transfer.

FRANK: Well, the sellers aren’t going around now and saying the metrics don’t work, I’ll just lower my price. That’s just not happening. We’ve gone from 10X to 100X on the sell side. There are no big buyers anymore. But it really doesn’t matter. The good names are being renewed and the bad names will always be the bad names, and they will cycle in a boulevard of broken dreams to come.

That really hit home last night. I had to take care of my September and October renewals and it’s finally dawning on me how much crap I own. I guess because I have one of those runaway imaginations, it’s easy for me to get caught up in the possibilities of a domain. I also seem to become attached to domains I’ve owned for a few years. Even though the parking / WhyPark  stats barely dip into double digits a month, there’s something about owning a domain name that leads me to become fond of it!  But no more. Many will drop. I need to get leaner. These ideas didn’t ‘work’. Here’s the list of what’s going and in some cases, what I was thinking when I picked them up in the first place.

First off, my ‘click-alikes’. These are domains who because of clever letter configuration, appear to be other than what they are actually. Like an l/L representing a capital i/I or the one I was fond of, the letter m/M representing rn/RN. I guess this is similar to what Typosquatters do, but I was targeting generic keywords. I’m still convinced they could be very useful to someone, especially someone who already had a bunch of traffic but just wanted to move it around. I also think they might do well in a Google Adwords campaign, because they would appear to be authoritative keyword domains. If you built out around these names they might also be very effective. But developing click-alikes to compete with multi-million dollar companies, was more than I was up for. I think in the back of my mind somewhere was a get-rich-quick scheme that never materialized.  I want to state that I do not think there is anything ‘shady’ about these names! Words convey meaning. These click-alikes represent words whose meanings are worth millions of dollars – same meaning!

dornainnames.com    10/28/09 0:27
websltes.com    10/28/09 0:32
webslte.com    10/28/09 0:35
internetrnarketing.com    10/28/09 0:39
affiliaternarketing.com    10/28/09 0:43
rnassage.com    10/28/09 0:47
glfts.com    10/28/09 0:51
plurnbing.com    10/28/09 1:06
rnovlng.com    10/28/09 1:06
carnping.com    10/28/09 1:06
savlngs.com    10/28/09 1:06
freernusic.com    10/28/09 1:06
rnp3players.com    10/28/09 1:06
dornainname.com    10/28/09 4:16
hornevalue.com    10/28/09 4:16
apartrnent.com    10/28/09 4:16
horneforsale.com    10/28/09 4:16
rnoving.com    10/28/09 4:16
asianpom.com    10/31/09 3:25
bdsrn.com    10/31/09 3:25
bigtlt.com    10/31/09 3:25
freepommovie.com    10/31/09 3:25
freepommovies.com    10/31/09 3:25
freepomvideo.com    10/31/09 3:25
freepomvideos.com    10/31/09 3:25
latinapom.com    10/31/09 3:25
lesbianpom.com    10/31/09 3:25
shernale.com    10/31/09 3:25
shernales.com    10/31/09 3:25
amateurpom.com    10/31/09 3:25
hardcorepom.com    10/31/09 3:25
teenpom.com    10/31/09 3:25
attomeys.com    10/31/09 4:14
casinogarnes.com    10/31/09 4:14
rnusicvideo.com    10/31/09 4:14
rnutualfunds.com    10/31/09 4:14
freernp3.com    10/31/09 4:14
intemetdating.com    10/31/09 4:14
televislons.com    10/31/09 4:14
casinogarne.com    10/31/09 4:14
freegarnes.com    10/31/09 4:14
rnusicvideos.com    10/31/09 4:14
rnutualfund.com    10/31/09 4:14
unlverslty.com    10/31/09 4:14
homeirnprovement.com    10/31/09 4:14
rnaps.com    10/31/09 4:14
shopplngcart.com    10/31/09 4:14
covvboys.com    10/31/09 16:03 Remember?
covvboy.com    10/31/09 16:03
businesslnsurance.com    10/31/09 16:03
cheapautolnsurance.com    10/31/09 16:03
automobilelnsurance.com    10/31/09 16:03

Then there was the iTeachMusic directory business idea. Only iTeachMusic.com is taken, and he wasn’t selling for the few $k I could scrape together to offer him. Somehow I convinced myself to go ahead and purchase a network of iTeach domains anyway. “Yeah, they’ll all funnel into the main site!” Because music and teaching music is my background, I could do this, I do know the business.
ITEACHCLASSICALGUITAR.COM    9/19/09 17:45
ITEACHPERCUSSION.COM    9/19/09 17:45
ITEACHVOCALS.COM    9/19/09 17:45
ITEACHACOUSTICGUITAR.COM    9/19/09 17:46
ITEACHBASS.COM    9/19/09 17:46
ITEACHJAZZGUITAR.COM    9/19/09 17:46
ITEACHKEYBOARDS.COM    9/19/09 17:46
ITEACHBLUESGUITAR.COM    9/19/09 17:46
ITEACHROCKGUITAR.COM    9/19/09 17:46
ITEACHSHREDGUITAR.COM    9/19/09 17:46
ITEACHSLIDEGUITAR.COM    9/19/09 17:46
ITEACHVOICE.COM    9/19/09 17:46
ITEACHCOUNTRYGUITAR.COM    9/19/09 17:46
ITEACHSONGWRITING.COM    9/19/09 17:46
ITEACHMUSIC.ORG    9/19/09 22:46

And related keyword domains that would be easy to build mini-sites on to funnel traffic back to the hub. (Now which podcast did I get that from?)
BLUESSTANDARDS.COM    10/6/09 1:30
JAZZSOLOING.COM    10/6/09 1:30
BLUESSOLOING.COM    10/6/09 1:30
ROCKSOLOING.COM    10/6/09 1:30
BASSSOLOING.COM    10/6/09 1:31
CHORDTONESOLOING.COM    10/6/09 1:31
Not a bad idea right? Except that because I’ve been involved with it for so long I have absolutely no passion left for it whatsoever!

Then there were the ‘clever business idea domain names’ (and to be honest I have kept quite a few of these). Some of these were the result of trying my hand at PickyDomains.com where clients are looking for a domain name to match a business idea and you get a finder’s fee if they like yours (in theory).
MALALATETE.NET    9/17/09 21:07 Nice ring to it for a French health-related site, only they’d probably want to use .fr
MATCHSET.NET    9/17/09 21:59 Still think this is a great domain for a tennis site.
SICKPET.NET    9/17/09 21:59 This one actually gets enough traffic at WhyPark to pay for itself.
CCMASHUP.COM    9/21/09 18:29 CC as in Creative Commons, and mashup. The .com would allow you to publish commercially.
CCMASHUP.ORG    9/21/09 23:29 The .org would be for the not-for-profit version.
NORTHPOLEREPORT.COM    9/21/09 22:20  A Christmas site that would follow Santa on his travels.
FAMILYVIDEOTREE.COM    10/2/09 16:0 A video business my wife and I thought about getting into.
COMPAREPORT.COM    10/5/09 1:29 Compare/Report/Port nice ring to it for a shopping comparison engine.
TODOLOOP.COM    10/8/09 15:25  Collaborative ToDo lists.
TODOLOOPS.COM    10/8/09 15:26

A couple of Geo/Keyword domains.
NEWYORKCITYUSEDBOOKS.COM    9/20/09 3:36
NEWYORKDANCEINSTRUCTION.COM    9/20/09 3:36

A couple of high search result keywords that didn’t get any type-ins.
HISTORYOFVIDEO.COM    10/11/09 13:38 Google: 205,000 for “history of video”
HISTORYOFINFORMATION.COM    10/11/09 22:49 Google: 124,000,000 for “history of information”

And a few leftovers from my flipping on Ebay experiment.
6-49.NET    9/10/09 18:25 Thought this might make a great 6/49 lottery info page. But very few type-ins.
1YJ.NET    9/4/09 19:24
5JD.NET    9/4/09 19:24

There you have it. That’s a little over $700 I’ll save in renewals by letting these drop. I kept another $400 worth. Hopefully I’ve learned enough in the last few years to know that the ones I’m keeping have more re-sale or development potential. But I also kept a couple of crazy names I just like.
As I mentioned, these are all going for $59, what you’d pay to backorder them. Or wait around and I’m sure a lot of them will make it back in to the pool–will, as Frank put it, “cycle in a boulevard of broken dreams to come”.

.

So you’re marketing a new major motion picture, but the problem is that the title, which the director insists upon, is absolutely impossible to remember. What to do? You’re in luck! For a few $k you can own FeelGoodMovieOfTheYear.com. Perfect, easy-to-remember URL for your heart-warming film. People will feel good just clicking on it! It does so well in the search engines you decide to recycle it next year, and the year after. In fact, you come to be counted on to provide every year with a Feel Good Movie of the Year.

Google search results.
127,000,000 for feel good movie of the year
62,200 for “feel good movie of the year”