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	<title>DomainNoob.com  &#187; Entrepreneurship 101</title>
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	<description>My Trip To Domainland</description>
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	<copyright>Copyright &#xA9; DomainNoob.com  2010 </copyright>
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	<itunes:summary>My Trip To Domainland</itunes:summary>
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	<itunes:author>DomainNoob.com </itunes:author>
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		<title>Domains ARE Brands!</title>
		<link>http://www.domainnoob.com/blog/2009/11/domains-are-brands/</link>
		<comments>http://www.domainnoob.com/blog/2009/11/domains-are-brands/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 07:54:04 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[Audio]]></category>
		<category><![CDATA[Domaining]]></category>
		<category><![CDATA[adly.com]]></category>
		<category><![CDATA[Andrew Warner]]></category>
		<category><![CDATA[audio clip]]></category>
		<category><![CDATA[domains are brands]]></category>
		<category><![CDATA[Entrepreneurship 101]]></category>
		<category><![CDATA[GetGambit.com]]></category>
		<category><![CDATA[Grasshopper.com]]></category>
		<category><![CDATA[Mixergy]]></category>
		<category><![CDATA[mp3]]></category>
		<category><![CDATA[Noah Kagan]]></category>
		<category><![CDATA[poleon.com]]></category>
		<category><![CDATA[startups]]></category>

		<guid isPermaLink="false">http://www.domainnoob.com/blog/?p=380</guid>
		<description><![CDATA[I've been listening to a LOT of startup related podcasts. Especially ThisWeekInStartups.com mentioned earlier and Andrew Warner's Mixergy.com. I've pretty much spent the last month going over every one of Andrew's podcasts.  It's surprising how many startups miss the boat on domains and how that can impact marketing efforts. I think this clip ...]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve been listening to a LOT of startup related podcasts. Especially ThisWeekInStartups.com mentioned earlier and <a title="Andrew Warner's Mixergy.com" href="http://mixergy.com/" target="_blank">Andrew Warner&#8217;s Mixergy.com</a>. I&#8217;ve pretty much spent the last month going over every one of Andrew&#8217;s podcasts.  It&#8217;s surprising how many startups miss the boat on domains and how that can impact marketing efforts. I think this clip from an <a title="siamak-taghaddos-interview" href="http://mixergy.com/siamak-taghaddos-interview/">interview Andrew did</a> with <a title="Grasshopper.com" href="http://www.grasshopper.com" target="_blank">Grasshopper.com</a> founder Siamak Taghaddos pretty much sums up what I hear over and over again.</p>
<p><a class="wpaudio" title="Click the arrow to listen" href="http://www.domainnoob.com/media/Mixergy-Andrew-Warner-Grasshopper-Siamak-Taghaddos.mp3">Siamak Taghaddos</a></p>
<p>Seems pretty obvious, right? But here&#8217;s an example (from <a title="Noah Kagan on Mixergy" href="http://mixergy.com/gambit-noah-kagan/" target="_blank">another excellent Mixergy interview</a>) of what so often happens.<br />
<a class="wpaudio" href="http://www.domainnoob.com/media/Noah-Kagan-GetGambit-Andrew-Warner-Mixergy.mp3">Noah Kagan</a></p>
<p>Matt (<a title="Wordpress.org" href="http://wordpress.org/" target="_blank">WordPress</a> / <a title="Matt Mullenweg Homepage" href="http://www.ma.tt" target="_blank">www.Ma.tt</a>) had to get it. Would like to know more about that story.<br />
<a class="wpaudio" title="Click the arrow to listen" href="http://www.domainnoob.com/media/mixergy-Matt-Mullenweg-domains.mp3">Matt Mullenweg</a></p>
<p>Otis (of <a title="GoodReads.com" href="http://www.goodreads.com/" target="_blank">Goodreads.com</a>) definitely gets it. Exactly, &#8220;a good domain will give you a 30% extra chance of success&#8221;.<br />
<a class="wpaudio" title="Click the arrow to listen" href="http://www.domainnoob.com/media/Mixergy-Goodreads-Otis-Chandler-domains.mp3">Otis Chandler</a></p>
<p>Sure, domain names can be expensive. But the trouble is, the larger you grow your company, the more you<br />
run the risk that someone is going to hold that domain name hostage (and why shouldn&#8217;t they, really?)<br />
I guess my point is that getting the right domain name upfront will save you a lot of money in the long run.<br />
If you would like help finding or acquiring a domain name for your startup please drop me a line. I love to<br />
brainstorm domains and can help broker a deal for a domain that&#8217;s already owned.<br />
<img class="alignnone" src="http://www.domainnoob.com/media/email3.png" alt="" width="247" height="40" /></p>
<p><strong>In The News</strong>.<br />
From: <a title="DomainNameWire.com" href="http://domainnamewire.com/2009/11/09/social-business-card-company-buys-poken-com-for-75000/" target="_blank">DomainNameWire.com</a></p>
<blockquote><p><strong>Social gadget company upgrades its domain name.</strong><a href="http://sedo.com/main.php3?language=us&amp;partnerid=17452"><br />
Sedo</a> has brokered the sale of Poken.com for $75,000 to a company that bills itself as a mobile social business card.</p>
<p>According to the web site, “poken is your ’social business card.’ it’s an easy way to share your contact details and online social networks in the real world. just hold two poken palms together – high4! – and you’re connected.”</p>
<p>The web site makes it look like a product primarily for teenagers. This domain is a big upgrade, as it appears the company has been using DoYouPoken.com as its web site.</p></blockquote>
<p>From: <a title="DotWeely.com" href="DotWeekly.com" target="_blank">DotWeekly.com</a></p>
<blockquote><p><strong>Ad.ly Purchases Adly.com Domain Name</strong><br />
Ad.ly is becoming a very popular in-stream advertising platform for Twitter.com users and they just purchased what would be considered a typo of their domain name, <strong>Adly.com</strong> for $6,000 at Sedo.com .</p>
<p>Adly.com was first registered in late 2001 and changed hands to Adly Inc. on 10-31-2009.</p>
<p>This is a very wise purchase for Adly Inc. because not only could the domain name be considered a typo of it’s Ad.ly domain, but it also matches the company name exactly.</p>
<p>I think Adly Inc. got a Great Deal on the new domain purchase, as Adly is a nice 4 letter brandable domain name… Just like Ad.ly decided to name their company!</p></blockquote>
<p><span style="color: #ffffff;">.</span></p>
<p class="wp-flattr-button"></p>]]></content:encoded>
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		<title>Entrepreneurship 101 &#8211; Name Your Company The Same As Your Domain Name</title>
		<link>http://www.domainnoob.com/blog/2009/10/entrepreneurship-101-name-your-company-the-same-as-your-domain-name/</link>
		<comments>http://www.domainnoob.com/blog/2009/10/entrepreneurship-101-name-your-company-the-same-as-your-domain-name/#comments</comments>
		<pubDate>Thu, 15 Oct 2009 05:51:37 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[Domaining]]></category>
		<category><![CDATA[domains]]></category>
		<category><![CDATA[Entrepreneurship 101]]></category>
		<category><![CDATA[gdgt.com]]></category>
		<category><![CDATA[Jason Calacanis]]></category>
		<category><![CDATA[Mahalo.com]]></category>
		<category><![CDATA[Peter Rojas]]></category>
		<category><![CDATA[Ryan Block]]></category>
		<category><![CDATA[This Week In Startups]]></category>

		<guid isPermaLink="false">http://www.domainnoob.com/blog/?p=350</guid>
		<description><![CDATA[From Jason Calacanis of Mahalo and ThisWeekInStartups.com TWIST Episode 16.
Listen to the clip

Jason Calacanis -   ... Number one, the name is terrible... If the name of the company is Aardvark you should own Aardvark dot com. They only own Vark dot com. I mean this is like 101 entrepreneurship stuff like name your ...]]></description>
			<content:encoded><![CDATA[<p>From <a title="Jason Calacanis profile story." href="http://www.fastcompany.com/magazine/118/man-vs-machine.html">Jason Calacanis</a> of <a title="Jason Calacanis is the CEO of Mahalo.com" href="http://mahalo.com" target="_blank">Mahalo</a> and <a title="This Week In Startups" href="http://thisweekinstartups.com/2009/09/twist-episode-16-with-brandon-kessler/" target="_blank">ThisWeekInStartups.com TWIST Episode 16</a>.</p>
<blockquote><p><a class="wpaudio" title="Jason Calacanis on having the same domain name as your company name." href="http://www.domainnoob.com/media/jason-calacanis-domain-names-twist-16.mp3">Listen to the clip</a></p>
<p>Jason Calacanis &#8211;   &#8230; Number one, the name is terrible&#8230; If the name of the company is Aardvark you should own Aardvark dot com. They only own Vark dot com. I mean this is like 101 entrepreneurship stuff like name your company the same as your domain name.  I don&#8217;t know, what&#8217;s the domain name of Challenge Post?<br />
Brandon Kessler -  It&#8217;s ChanllengePost.<br />
Jason Calacanis &#8211; (sarcastic) Oh is it? Really? Do you wanna know the domain name of Mahalo, by chance? It&#8217;s Mahalo.com. Do you know where to find This Week In Startups?  That dot com. You know where to find Aardvark? Drop the a-a-r and the d,  and then put a dot com.<br />
Aaron Vohen &#8211; What if they were thinking people don&#8217;t know how to spell Aardvark? They would try A-r-d-v-a-r-k.<br />
Jason Calacanis &#8211; It wasn&#8217;t available obviously, but I mean if you&#8217;re&#8230;</p>
<p>[Follow-up from TWIST 31]<br />
<a class="wpaudio" href="http://www.domainnoob.com/blog/../media/TWiST-31-jason-calacanis-domain-twitter-vark.mp3">Listen: Vark ll</a></p></blockquote>
<p>Walking the walk.</p>
<blockquote><p>Calacanis then laid out $11,000 for the domain name Mahalo.com, which, at one point, had been a nude-celebrity site.</p></blockquote>
<p>Of course there are exceptions (when you&#8217;re a seed investor and on the board perhaps?).<br />
<a title="This Week In Startups" href="http://thisweekinstartups.com/2009/09/twist-episode-17-with-ryan-block-peter-rojas-bonus/" target="_blank">TWiST #17 with Ryan Block and Peter Rojas</a> 32:30</p>
<blockquote><p><a class="wpaudio" title="Jason Calacanis on domain squatting scumbags :-)." href="http://www.domainnoob.com/media/jason-calacanis-4letter-domain-names-twist-17.mp3">Listen to the clip</a></p>
<p>Jason Calacanis -  I love the logo to g-d-g-t&#8230; and you can call it gadget<br />
Ryan Block / Peter Rojas &#8211; You can call it gadget,  yeah.<br />
Jason &#8211; People can just call it gadget.<br />
Peter Rojas &#8211; I say g-d-t-g just so people know how to spell the url.<br />
Ryan Block &#8211; I&#8217;ve been saying gadget a little bit more lately, but&#8230;<br />
Jason &#8211; Yeah, people will get it. Anyway&#8230; Great to get a four, was that four letter domain available?<br />
Ryan Block / Peter Rojas &#8211; We had to buy it but we didn&#8217;t have to spend very much. We had to buy it but&#8230; surprisingly affordable.<br />
Jason &#8211; Under a G?<br />
Ryan &#8211; Yeah.<br />
Jason &#8211; Oh perfect. I mean, it&#8217;s not even a rounding error.<br />
Ryan &#8211; So what it actually was was they had like a catalog of just letters. You know, so like g-d-g-t, g-d-g-s, g-d-g-r&#8230;<br />
Jason &#8211; Oh there just waiting for people to buy them. They&#8217;re like, (as in company receptionist), Hello, Domain Squatting Scumbags, how can we help you?  Which domain did we take of yours&#8230; bastards&#8230; that&#8217;s quite a business idea&#8230; I think I  ought to do that. Let&#8217;s do it with five letters. Probably didn&#8217;t get to five letters yet.</p></blockquote>
<p>Little bit of a disconnect here considering Jason&#8217;s comments in TWIST 16. But certainly understandable considering what Gadget.com or Gadgets.com might cost (guessing $400k). Looks like Gadget.com is a real site, but Gadgets.com is parked. Perhaps Gadgets.com owners <a title="Domain Capital llc" href="http://www.domaincapital.com/index.html" target="_blank">Domain Capital</a> would consider some sort of equity/lease-to-own deal.<br />
Jason is obviously kidding when he refers to the previous owners of <a title="gdgt.com Like facebook for gadgets." href="http://www.gdgt.com" target="_blank">GDGT.com</a> as &#8220;Domain squatting scumbags&#8221;, but he&#8217;s been around the interwebs for a long time. A lot of people do see domain investors as squatters. But only be because someone else has registered a domain name they want. At least a domain investor (or &#8216;domainer&#8217;) is looking to sell the domain! Better a domainer than a competitor who has bought up all the keywords in your niche for the sole purpose of keeping them out of your hands!</p>
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