So you’re marketing a new major motion picture, but the problem is that the title, which the director insists upon, is absolutely impossible to remember. What to do? You’re in luck! For a few $k you can own FeelGoodMovieOfTheYear.com. Perfect, easy-to-remember URL for your heart-warming film. People will feel good just clicking on it! It does so well in the search engines you decide to recycle it next year, and the year after. In fact, you come to be counted on to provide every year with a Feel Good Movie of the Year.

Google search results.
127,000,000 for feel good movie of the year
62,200 for “feel good movie of the year”