I’m overwhelmed. Just watched ThisWeekInVentureCapital and one after another Mark Suster is rolling out these recently funded multimillion dollar companies whose names are, IMO, horrific!
Xobni.com  Sendgrid.com  Swipely.com  Assistly.com Burstly.com Telepart.com? Earlier in the day Jason Calacanis talked about paying @$18k for ThisWeekIn.com (for his network of shows). He gets it! A good name is going to cost you a little dough. If VCs are pouring in cash- stop! Get a new name! Your customers will thank you- they won’t be embarrassed telling their friends about you (and then spelling the url, and then spelling it again).

Sorry, even the press articles covering the launch are calling it unvarnished.com, but it’s actually GETunvarnished.com I feel for these guys, that’s one crappy domain name.

Kevin Rose just sent out a tweet announcing his investment in a new startup. He links to a NY Times article about said startup. I’m just sayin’, if Kevin Rose is investing in you and the NY Times is writing about you it’s probably too late to change your domain/company name, but give me a break! formspring.me? For another question/answer site? Amazing.

This looks like a great product and I loved Andrew Warner’s Mixergy.com interview with Harry Lin that hipped me to it but, really, Lottay.com? Described as a cross between lottery and latte. More like a cross between can’t spell and can’t remember. I think this was one of the situations where by the time they had some money and momentum to run with the idea, they’d actually become fond of the name.

The Crunchpad fiasco is ongoing, but in the meantime the manufacturer is offering the tablet pc for sale as the Joo Joo. Bad enough they don’t even own the domain name joojoo.com but doubly inane because of the the.
theJooJoo.com

This has been mentioned elsewhere on the blog. Vark itself isn’t all that bad a domain name. The problem here is that the company is called Aardvark.
vark.com. (Wow! Aardvark/vark.com sold to Google for $50 Million! Wonder if they’ll keep the name.)

See also: http://goodurlbadurl.blogspot.com/