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Tag Archives: naming your company

Leah Busque – How RunMyErrand Became TaskRabbit

From the always excellent Entrepreneurial Thought Leaders Series at Stanford, this excerpt from a recent talk by Leah Busque describes how RunMyErrand.com became Taskrabbit.com. We came up with hundreds and hundreds of names, so many names, it was such a grueling exercise. We had naming parties at our house, an we brought our friends over, […]

Jack Dorsey on Naming Twitter & Square

Jack Dorsey talks with All Things D’s Kara Swisher about inventing Twitter and later, Square

Re-Branding Walk-Through, Sean Harper of FeeFighters Mixergy Interview

I love Mixergy and Andrew Warner’s interviews. Over the last few years I’ve listened to Andrew interview hundreds of startup entrepreneurs. I’m sharing this particular interview because it’s covers my favorite territory – domains and naming your company. You can find this interview, a transcript, and an audio version at Mixergy. Sean Harper kept hearing […]

Will Your Startup Do Better If It’s Easy To Pronounce?

My takeaway is a simple extrapolation: The easier it is to pronounce, spell, and remember your company’s name, the better off you are, especially at launch.