Then a post on Michael Berkens’  TheDomains.com blog about Comcast stealing error traffic, ” Comcast Launches “Domain Helper”: I Call It “Cash For Typos” re-sensitized me to how much it pisses me off that Verizon steals my type-in errors (costing me time and frustration) and re-directs to their ‘Domain Helper’ page full of ads. (Not to mention how much it pisses me off that OpenDNS isn’t Open at all and has their own version of browser-bar-Hijack-to-ads).

Then a friend who’s deep inside the web marketing business Tweeted how invasive ads are getting to be on some pages.
That all lead to me try the Adblock Plus Addon for Firefox, which blocks ads. Check out this 1:30 YouTube video for an overview. it really couldn’t be simpler.

Here’s what ad-free browsing looks like. I picked Ron Jackson’s DNJournal.com. I have a lot of respect for Ron Jackson and I very much appreciate the information he provides, but I’ve always hated visiting his site because the ads are so obnoxious. (If you haven’t heard it already, check out OzDomainer.com’s interview with Ron).

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Before AdBlock Plus (much of this is blinking)

After AdBlock Plus

After tweaking AdBlock Plus for Ron’s site. (Really easy to do)

I’ve been browsing ad-free for a few days now. I love it. I’m reminded how much I hate ads. I’m beginning to sense the psychic price (as Bill Hicks would have put it) we pay to see all these ads everywhere. I’m thinking about my own mini-site experiments whose whole purpose in life is to generate a few Adsense dollars. I’m thinking about all of us scampering around generating content for Google to monetize with ads.
And my point? I don’t know yet. But I don’t think I want to be in the ad business. And if it’s this easy to turn ads off, maybe it’s something we should all put a little thought into.

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