Bruce Springstein / Goodwill Domaining

No doubt there is a lot of shady stuff that goes on around domain names. And a lot of hate generated as a result. Occasionally I’ll see a domain dropping or in the auctions I think should rightfully belong to someone and rather than let it fall back into the endless churn I’ll nab it and try to get it to its ‘rightful owner’.  I’ve also reached out to non-profits and startups with their namesake dropping to let them know it’s heading for auction or available to register. I call this ‘goodwill domaining’.

An extreme example was helping Sal Khan get ( How We Got Sal ( His Dot Com) and then subsequently helped clean up their brand with domains like and, How We Got Sal (

In this case I saw that was winding down in the Godaddy auctions. It had a bid against it and to keep track of it I placed a bid as well and was later surprised to see I’d won the domain. Looking for a channel by which to communicate I ran across this WIPO case for the domain where Bruce and his legal team LOST a dispute against notorious (Canadian I’m embarrassed to say) cybersquatter Jeff Burgar. Bruce hosts his site at as a result.

I researched the lawyer’s names and available info in the WIPO case and didn’t find an obvious way to connect. The WHOIS for shows the domain is handled by MarkMonitor. I’ve sent a couple of emails their way but what usually leads to being contacted is forwarding the domain to a contact splash page where I’m clear about the domain being a gift and how to contact me.  I’ll forward the domain to this post. I encourage the domainers among you to keep an eye out for the opportunity to help out a non-profit, Mom & Pop business, or someone you’re a fan of. It might only cost you a few bucks and you know how much the right domain can mean to someone.