{"id":1637,"date":"2012-05-07T18:12:54","date_gmt":"2012-05-08T01:12:54","guid":{"rendered":"http:\/\/www.domainnoob.com\/blog\/?p=1637"},"modified":"2019-09-30T15:13:38","modified_gmt":"2019-09-30T22:13:38","slug":"psyching-out-a-domain-owner-and-what-kevin-paid-for-oink","status":"publish","type":"post","link":"https:\/\/www.domainnoob.com\/blog\/2012\/05\/psyching-out-a-domain-owner-and-what-kevin-paid-for-oink\/","title":{"rendered":"Psyching Out a Domain Owner, and What Kevin Paid for Oink"},"content":{"rendered":"<p>Jason Goldberg is the founder and CEO of <a title=\"Jason Goldberg of Fab\" href=\"http:\/\/www.fab.com\" target=\"_blank\" rel=\"noopener noreferrer\">FAB<\/a>. In this excerpt from an <a title=\"Kevin Rose's Foundation\" href=\"http:\/\/foundation.kr\/9\/\" target=\"_blank\" rel=\"noopener noreferrer\">interview<\/a> with <a title=\"KevinRose.com forwards to his Google+ page.\" href=\"https:\/\/plus.google.com\/u\/0\/110318982509514011806\/posts\" target=\"_blank\" rel=\"noopener noreferrer\">Kevin Rose<\/a>, Jason tells us how he was able to get Fab.com for a &#8216;low six figures&#8217; and Kevin tells us what he paid for Oink.com.<br \/>\n[Update 6\/16\/17 <a href=\"http:\/\/dngeek.com\/2017\/06\/brandable-insider-10-companies-rebranded-upgraded-domain-name-process\/\" target=\"_blank\" rel=\"noopener noreferrer\">From DNGeek.com<\/a>]<\/p>\n<blockquote>\n<ul>\n<li><strong>Virtual Piggy Rebrands As Oink \u2013 Oink.com<br \/>\n<\/strong>Virtual Piggy, a payments service aimed at minors rebranded as <a href=\"http:\/\/oink.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Oink<\/a> \u00a0in late 2013 after buying the domain, trademarks, and social marks from Kevin Rose for $57,500. \u00a0Founder and CEO Jo Webber told TechCrunch that the reason was strategic:  \u00a0&#8220;Piggy&#8221; sounded too infantile but &#8220;Oink&#8221; lets them retain some of the branding association with piggy banks while sounding more punchy in a way that will resonate better with the older end of the youth market \u2013or so the company believes.<\/li>\n<\/ul>\n<\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" title=\"Kevin Rose &amp; Jason Goldberg Discuss Domain Names\" src=\"http:\/\/domainnoob.com\/media\/kevin-rose-jason-goldberg-foundation-9.jpg\" alt=\"\" width=\"536\" height=\"352\" \/><\/p>\n<p>Click arrow to play audio. <a class=\"wpaudio\" href=\"http:\/\/domainnoob.com\/media\/Kevin-Rose-Jason-Goldberg-Edit.mp3\"> Psyching Out a Domain Horder<\/a><br \/>\nUpdate 12\/6\/16 <a href=\"https:\/\/techcrunch.com\/2016\/12\/06\/pepo-jason-goldbergs-social-media-app-raises-2-35m-from-his-old-fab-com-backers\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pepo, Jason Goldberg&#8217;s social media app, raises $2.35M from his old Fab.com backers<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jason Goldberg is the founder and CEO of FAB. In this excerpt from an interview with Kevin Rose, Jason tells us how he was able to get Fab.com for a &#8216;low six figures&#8217; and Kevin tells us what he paid for Oink.com. [Update 6\/16\/17 From DNGeek.com] Virtual Piggy Rebrands As Oink \u2013 Oink.com Virtual Piggy, &hellip; <a href=\"https:\/\/www.domainnoob.com\/blog\/2012\/05\/psyching-out-a-domain-owner-and-what-kevin-paid-for-oink\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Psyching Out a Domain Owner, and What Kevin Paid for Oink&#8221;<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[555,556,557],"class_list":["post-1637","post","type-post","status-publish","format-standard","hentry","category-domaining","tag-fab","tag-jason-goldberg","tag-pepo"],"_links":{"self":[{"href":"https:\/\/www.domainnoob.com\/blog\/wp-json\/wp\/v2\/posts\/1637","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.domainnoob.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.domainnoob.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.domainnoob.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.domainnoob.com\/blog\/wp-json\/wp\/v2\/comments?post=1637"}],"version-history":[{"count":9,"href":"https:\/\/www.domainnoob.com\/blog\/wp-json\/wp\/v2\/posts\/1637\/revisions"}],"predecessor-version":[{"id":2355,"href":"https:\/\/www.domainnoob.com\/blog\/wp-json\/wp\/v2\/posts\/1637\/revisions\/2355"}],"wp:attachment":[{"href":"https:\/\/www.domainnoob.com\/blog\/wp-json\/wp\/v2\/media?parent=1637"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.domainnoob.com\/blog\/wp-json\/wp\/v2\/categories?post=1637"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.domainnoob.com\/blog\/wp-json\/wp\/v2\/tags?post=1637"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}