{"id":828,"date":"2010-08-11T23:38:16","date_gmt":"2010-08-12T06:38:16","guid":{"rendered":"http:\/\/www.domainnoob.com\/blog\/?p=828"},"modified":"2012-03-30T00:11:37","modified_gmt":"2012-03-30T07:11:37","slug":"startup-social-proof-number-one-your-domain-name","status":"publish","type":"post","link":"https:\/\/www.domainnoob.com\/blog\/2010\/08\/startup-social-proof-number-one-your-domain-name\/","title":{"rendered":"Startup Social Proof Number One \u2013 Your Domain Name!"},"content":{"rendered":"<p>Marco used credit cards to put 30% down on a $36,000 domain name. Financed at 6%, he used Moniker&#8217;s escrow service to purchase <a title=\"Thumbtack.com\" href=\"http:\/\/www.Thumbtack.com\" target=\"_blank\">Thumbtack.com<\/a> &#8211; before he even had a product!<br \/>\nJason Calacanis tells you why it was a smart move in this discussion with local services hub Thumbtack.com&#8217;s <a title=\"Marco on Twitter\" href=\"http:\/\/twitter.com\/mlz\" target=\"_blank\">Marco Zappacosta<\/a>.<br \/>\nExcerpt from <a title=\"Jason Calacanis and Marco Zappacosta\" href=\"http:\/\/thisweekin.com\/thisweekin-startups\/this-week-in-startups-68-with-marco-zappacosta\/\" target=\"_blank\">This Week In Startups #68<\/a>.<br \/>\n(Click arrow to play audio clip) <a class=\"wpaudio\" title=\"jason-calacanis-domains-as-social-proof-with-marco-zappacosta.mp3\" href=\"http:\/\/www.domainnoob.com\/media\/jason-calacanis-domains-as-social-proof-with-marco-zappacosta.mp3\">Domains as Social Proof<\/a>.<\/p>\n<p><a href=\"http:\/\/thisweekin.com\/thisweekin-startups\/this-week-in-startups-68-with-marco-zappacosta\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" title=\"jason-calacanis-marco-zappacosta.jpg\" src=\"http:\/\/www.domainnoob.com\/media\/jason-calacanis-marco-zappacosta.jpg\" alt=\"jason-calacanis-marco-zappacosta.jpg\" width=\"562\" height=\"288\" \/><\/a><\/p>\n<p>Takeaways: People who know startups know domains well enough to have an idea of what you paid for it.<br \/>\nSave countless dollars and hours in branding\/advertising costs by buying an easy-to-remember domain.<br \/>\nSome registrars (In this case <a title=\"Moniker's Escrow Service\" href=\"http:\/\/www.moniker.com\/aftermarket\/domain-escrow.jsp\" target=\"_blank\">Moniker<\/a>) will finance your domain acquisition. If you&#8217;re not getting traction you can default on the purchase and only be out the down payment.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marco used credit cards to put 30% down on a $36,000 domain name. Financed at 6%, he used Moniker&#8217;s escrow service to purchase Thumbtack.com &#8211; before he even had a product!<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[304,506,127],"tags":[297,105,298,85,295,296,293,87,294],"class_list":["post-828","post","type-post","status-publish","format-standard","hentry","category-audio","category-domain-stories","category-domains-are-brands-domaining","tag-domain-escrow","tag-domains-are-brands","tag-financing-domain-names","tag-jason-calacanis","tag-marco-zappacosta","tag-moniker-com","tag-naming-your-startup","tag-this-week-in-startups","tag-thumbtack-com"],"_links":{"self":[{"href":"https:\/\/www.domainnoob.com\/blog\/wp-json\/wp\/v2\/posts\/828","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.domainnoob.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.domainnoob.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.domainnoob.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.domainnoob.com\/blog\/wp-json\/wp\/v2\/comments?post=828"}],"version-history":[{"count":13,"href":"https:\/\/www.domainnoob.com\/blog\/wp-json\/wp\/v2\/posts\/828\/revisions"}],"predecessor-version":[{"id":836,"href":"https:\/\/www.domainnoob.com\/blog\/wp-json\/wp\/v2\/posts\/828\/revisions\/836"}],"wp:attachment":[{"href":"https:\/\/www.domainnoob.com\/blog\/wp-json\/wp\/v2\/media?parent=828"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.domainnoob.com\/blog\/wp-json\/wp\/v2\/categories?post=828"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.domainnoob.com\/blog\/wp-json\/wp\/v2\/tags?post=828"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}