Skip to content

Psyching Out a Domain Owner, and What Kevin Paid for Oink

Jason Goldberg is the founder and CEO of FAB. In this excerpt from an interview with Kevin Rose, Jason tells us how he was able to get Fab.com for a ‘low six figures’ and Kevin tells us what he paid for Oink.com.
[Update 6/16/17 From DNGeek.com]

  • Virtual Piggy Rebrands As Oink – Oink.com
    Virtual Piggy, a payments service aimed at minors rebranded as Oink in late 2013 after buying the domain, trademarks, and social marks from Kevin Rose for $57,500. Founder and CEO Jo Webber told TechCrunch that the reason was strategic:  “Piggy” sounded too infantile but “Oink” lets them retain some of the branding association with piggy banks while sounding more punchy in a way that will resonate better with the older end of the youth market — or so the company believes.

Click arrow to play audio. Psyching Out a Domain Horder
Update 12/6/16 Pepo, Jason Goldberg’s social media app, raises $2.35M from his old Fab.com backers

Post a Comment

Your email is never published nor shared. Required fields are marked *
*
*