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First Names Make Great Brands!

For more information or to make an offer, email me.




















Most of my domains are priced low to mid 4 figures.
I’m up for creative deals.
Like the names but not your niche? I can find you a great name for a reasonable price.
Lots more elsewhere in the blog or email me!

Looking for some perspective? What is a First Name Domain Worth?

One Domain Can Change Everything | NameCorp

Excellent summary of all the advantages to owning and building on a great domain name.
Read the full article: One Domain Can Change Everything

A Domain Name Is An Asset.

Say that with me again, so you understand the difference between buying a service and an asset. A domain name is an asset.

  • A domain name is not a toy.
  • A domain name is not just a thing for the Interweb.
  • A domain name is not something everybody will automatically remember.

A domain name is a highly valuable piece of intellectual property that you need to focus on getting right.

  • A domain name is something your staff has to spell every day
  • A domain name is the face of your company email
  • A domain name is your home on the web.

Try To Get It Right The First Time!

Change Your Name
“If you have a US startup called X and you don’t have, you should probably change your name.

The reason is not just that people can’t find you. For companies with mobile apps, especially, having the right domain name is not as critical as it used to be for getting users. The problem with not having the .com of your name is that it signals weakness.
–Paul Graham 8, 2015

What I Learned Spending $1.5 Million on
“This is crazy for me. I used to be so against buying expensive domain names!”
– Noah Kagan Feb 16, 2017

How (and Why) We Purchased the Domain for $40,000
Since was taken, we registered I mean, all the hip new startups were using .io right?

Brutal Honesty: The Developer CEO & Our Journey
So, in the end, we went with a terrible domain name – “”. Could it be worse?
Captain Hindsight says we should have called it
The upgrade to cost them $675k

How to Name Your Startup
“The domain name doesn’t matter.”
My current startup is named Buffer, but the domain name is
— Written by Joel Gascoigne Jan 17, 2014
We acquired Here is how and why we did it

(At a cost of what’s estimated to be $600k)
– Rodolphe DutelMar 10, 2015

How Is A Sale Transacted?

Killer Web App

So you found the name you’ve been looking for. You contacted me with an email, we’ve come to an agreement on the price. Then what? How does the domain become yours? It goes like this:

  • I initiate a transaction at
  • Escrow emails you and if you don’t already have one, you sign up for an Escrow account. Once you accept the terms of the sale that I’ve listed (as per our negotiation) I will get an email from Escrow stating so. Escrow will now ask you to fund the transaction. Your money goes to
  • Once Escrow has the funds, they email me with the go ahead to begin the domain transfer.
  • I will have already collected from you your Godaddy account# and the email address that is associated with that account. I begin a ‘push’ from my Godaddy account to yours.
  • Once the domain has transferred to your account, you inform that you are in possession of the domain. Only then are the funds released to me.

Why Because they’re very good, very secure, and their pricing is fair. If you’re new to Escrow you may be asked to provide some form of identification to confirm your account. Although it can be part of the negotiation, typically the buyer pays escrow fees. The fees will depend on the amount of the transaction and the form of payment. You can calculate escrow fees here:

Once Escrow informs me that the funds have been deposited, I initiate the domain transfer to your Godaddy account. Even if you don’t normally use Godaddy as your registrar, I highly recommend going this route because it is by far the easiest.  I will simply need your Godaddy account # and the email address that associates with that account.

If you’re new to the Godaddy interface, finding your new domain can be a bit daunting. It will be found in the Domain Manager Control Panel top left under the Domains dropdown (next to DNS) in Pending Account Changes > Incoming Account Changes.

Once you accept the domain it goes into your account and you have full control of it. You can begin using it immediately. If for some reason you’re not comfortable with doing the transfer at Godaddy I would suggest using Escrow’s ‘Concierge’ service. More expensive, but hands on help in doing the transfer (explained very well here). Once you have possession of the domain (there is an ‘inspection’ period, but expediting this part of the process is greatly appreciated) you let Escrow know you’ve received it, at which point they release the funds to me. At each step of the process Escrow updates with emails. The transaction is updated in your Escrow account as each step is completed. If it’s your turn to take action it will be stated there as well.


There’s A Domain For That – Startup Domains For Sale

A selection of names acquired over the last six months. Hundreds of hours pouring over domain drop lists and navigating the auction sites so that you don’t have to. For more information or to make an offer, email me (If you don’t hear back it slipped into the spam folder – please try again).
More great names here and here!


Where’d you get it?!




Got Mynts?!


Get it done!!


Calm, Headspace, Yoga!!

We’re tired of apps. Text it to me!


Does your company evoke the awesomeness of bacon?


The spirit of Scandanavia!

What a trip!


The spirit of the East!


#BCI I just got my


Scheduling? Booking?


Soft & Wise,

Does your app




Stylishly jock?


Hang out in my hologram with


We are!


The all-seeing VR recorder


Does your app appraise?


Don’t mess with the


I just got!


Are you the reverse Ebay?


Distributed publishing?!


Level up!


Do make the web votable?



Most of my domains are priced low to mid 4 figures.
I’m up for creative deals.
Like the names but not your niche? I can find you a great name for a reasonable price.
Lots more elsewhere in the blog or email me!

More Great Names For Startups

For more information or to make an offer, email me.
More great names here and here! Or write and ask about a name in your niche.

Does your startup pick me up?


Do you make guided audio tours?


Algorithms for getting it right the first time?

Get Vetted!


Does your app find local awesomness? LocalButton/


Building on the IRC channel?



Online brain-health diagnostics?

Online rabble rousing?


Marketing and sales funnel app?






Save the teachers! Build


Bike sharing!


Most of my domains are priced low to mid 4 figures.
I’m up for creative deals.
Like the names but not your niche? I can find you a great name for a reasonable price.
Lots more elsewhere in the blog or email me!

How To Start A Project | Autodidacts

I may be biased 😉 but it seems to me this infographic is missing the ‘look around for reasonably priced domains that match our project idea and save ourselves a whole lot of time’ step.  Here’s a few other things to consider…  With a better domain, are you more likely to invest time into your project? (Your domain should inspire you and give you confidence to talk about your project!) If you invest in a domain, you have skin in the game and what better nudge to ‘get it done’ than cash out of pocket? Apart from whether or not you build your project, will the domain you’ve invested in become an asset you could resell, that could even increase in value? Does a great domain make your project easier to sell later if you decide to move on?

Early in your project’s life, your domain is the clearest signal of how clever you are as an entrepreneur.

From (Well, of course, great content can help… at least in the short run.)


Moz on Domains, Uniregistry Sales, Myth of the Available Domain Name

Rand Fishkin, SEO expert-founder of, reviewed choosing a domain name recently. If you’re about to launch a company the video provides an excellent approach to finding the right domain. Rand doesn’t discuss the costs of his various examples. You can bet, for example that cost ZenPayroll an easy quarter million when they rebranded last year (2015).

Here’s the list of acceptable domains that Rand comes up with in the video. For fun, lets have a look at what it might take to get one of these. is taken. In fact it’s registered to Moz! It’s parked using Enom DNS servers. is owned by someone in Korea. Congratulations, is available for registration fee! 7/26/16 Is owned by the Campbell Soup company and forwards to Hey, another Moz registration! About a year old. Again, parked with ENOM. Registered to someone in LA who, considering they also have, is probably starting a business. Hmm, not in the Whois database, but also not available? In transition? has a private registration and doesn’t resolve. Discussed above. Can’t get anywhere near Gusto except for obscure new TLDs. Forwards to a crystal glass company.

Well, we found one at least! Certainly it’s pronounceable. Rand liked this one. I’m not crazy about it.
But the point wasn’t to find a great domain, it was to demonstrate what to look for.

1) Make it brandable.
2) Make it pronounceable.
3) Make it as short as you possibly can, but no shorter.
4) Bias to .com.
5) Avoid names that infringe on another company or another organization’s existing trademark or could be confused with that trademark.
6) Make the domain name instantly intuitive.
7) Use broad keywords when sensible, but don’t stress keyword inclusion.
8) If your name isn’t available, it’s okay to append or modify it.

Uniregistry recently shared a list of domains and prices they sold over the last year or so for a total of $42 Million! Namebio published the list on their blog.

Recent unpublished comments to this blog remind me that a lot of people hate anyone who owns a domain they’re not using (let alone companies like Uniregistry that hold millions). These people are confused and this excellent article from Bill Sweetman might help them get clarity. Taken: The Myth of Domain Name Unavailability

More Brandable Domain Names – There’s a Domain For That!

For more information or to make an offer please email me.
More great names here!
(Where a Twitter handle is mentioned, I’m happy to transfer it to you for free at the conclusion of a domain sale.) @LucidCare


VR companion app?

Need to hide something?

amusy @MarketTesters


What do we do? $2800


Refunds? @Refundy @BotMine


Gay games? $12,000


Split the check! Now with!


Internet of things, you mean Netaphysical! @Netaphysical


Startup, app, blog, product, tv show?


Edgy game or…? @AppyEnding


In Deep Kimchi!


Because everyone loves Oaves!


Does your hardware ‘smell’?


Does your app or startup test for aging? @AgingTests


Like Uber for deliveries, on bikes. Cool! @BikeDeliveries


Kids and making?!


Skateboard brand!!


Do you make Phoak music?!


Crowd-sourced design?


World-class hobbyist destination domain $9000


Camping app? @appycamper


Mobile app with gestures? @Swiply @CarComing


Clone your drive, your dog?

Most of my domains are priced low to mid 4 figures.
Need a domain to run a market test? I’ll point the DNS to your test if you’ll share the data.
Are these domains an appropriate quality/price point, but not in your vertical? I can find you a domain.
Lots more elsewhere in the blog or email me!


Psyching Out a Domain Owner, and What Kevin Paid for Oink

Jason Goldberg is the founder and CEO of FAB. In this excerpt from an interview with Kevin Rose, Jason tells us how he was able to get for a ‘low six figures’ and Kevin tells us what he paid for
[Update 6/16/17 From]

  • Virtual Piggy Rebrands As Oink –
    Virtual Piggy, a payments service aimed at minors rebranded as Oink in late 2013 after buying the domain, trademarks, and social marks from Kevin Rose for $57,500. Founder and CEO Jo Webber told TechCrunch that the reason was strategic:  “Piggy” sounded too infantile but “Oink” lets them retain some of the branding association with piggy banks while sounding more punchy in a way that will resonate better with the older end of the youth market — or so the company believes.

Click arrow to play audio. Psyching Out a Domain Horder
Update 12/6/16 Pepo, Jason Goldberg’s social media app, raises $2.35M from his old backers