A few weeks after I nabbed Payineer.com, I noticed that Payoneer(correct spelling).co was picked up on the drop. A few weeks later I followed that link to a SafeNames.net landing page. From there I filled out a contact form and was contacted shortly thereafter by friendly staff who were happy to receive the domain.
Because this revolutionary process/product needs a great name!
Our family has a cabin with a compost toilet. Urine is diverted to separate 5 gallon tanks and later discarded. The poop is mixed with peat and 2 years after composting in 45 gallon drums, it is the best potting soil you can imagine. But human urine contains a ton of nitrogen. Somehow, in the West, we are only now becoming aware of its value and how we can put it to use. Are you the startup bringing this to market? You need a name and Urin8 is perfect. Let’s talk!
We found a way to turn urine into solid fertiliser – it could make farming more sustainable
It’s likely that most of the food you’ll eat today was not farmed sustainably.
The global system of food production is the largest human influence on the planet’s natural cycles of nitrogen and phosphorus. How much crops can grow is limited by the amount of these two elements in the soil, so they’re applied as fertilisers.
But the majority of fertilisers are either made by converting nitrogen in the air to ammonia, which alone consumes 2% of the world’s energy and relies heavily on fossil fuels, or by mining finite resources, like phosphate rock.
A solution to this problem could be much closer than people realise. Most of the nutrients we consume in food are passed in our urine, because our bodies already have enough. But instead of being recaptured, these nutrients are flushed, diluted, and sent to wastewater treatment plants where they’re scrubbed out, leaving effluents that can be safely released into the environment.
The most nutrient-rich part of wastewater is human urine, which makes up less than 1% of the total volume but contains 80% of the nitrogen and 50% of the phosphorus. We discovered how to recycle this urine into valuable – and sustainable – farmland fertiliser.
How to recycle urine
You can capture urine with special toilets that separate it from faeces after you flush. But because urine is mostly water, farmers would have to spread 15,000kg of it just to fertilise a hectare of land. If there was a way to remove the water and extract just the nutrients, farmers would only need to apply 400kg of it for the same effect.
Evaporating the water from urine is surprisingly difficult, as urine is a complex chemical solution. Almost all of the valuable nitrogen in urine is in the form of urea, a chemical that is used as the world’s most commonly applied nitrogen fertiliser.
But a fast-acting enzyme called urease is invariably present inside wastewater pipes and converts urea to ammonia. When exposed to air, the ammonia quickly evaporates, taking the nitrogen from the urine with it and giving off a very pungent odour – think the stale urine smell of public toilets.
Fortunately, we’ve discovered that increasing the pH of urine to make it alkaline ensures the urea doesn’t break down or end up smelling really bad. Using this technique, we’ve developed a process that can reduce the volume of urine and transform it into a solid fertiliser. We call this process alkaline urine dehydration.
Doing this is quite easy: you just fill a urine dryer with an alkalising agent, connect it to your toilet, pee as usual and the urine is converted into dried fertiliser. A smart design could even make the dryer fit below the toilet so it doesn’t take up a lot of bathroom space. While electricity would be needed for evaporating the water, the dryer could be coupled with solar energy to take its energy use off the grid.
We estimate that it would cost just US$5 ( £4.20) to supply an average family of four with a year’s supply of alkalising agent. The output from the dryer is a solid fertiliser containing 10% nitrogen, 1% phosphorus and 4% potassium – a similar combination to blended mineral fertilisers.
The first flush toilet, invented by Alexander Cummings in 1775, revolutionised sanitation. Drying urine could kickstart a second revolution in how we manage wastewater. If implemented worldwide, recycled urine could replace nearly a quarter of all the synthetic nitrogen fertiliser used in agriculture.
But that would require a service chain capable of supplying homes with alkalising agent, collecting the dried urine and processing it into fertiliser for farmers to use. A similar service chain already exists for the recycling of plastics, metals, paper and glass – dried urine could simply be another component.
Research suggests that people are open to the idea of recycling urine. A survey of nearly 3,800 people across 16 countries even revealed that people would buy and eat food grown using human urine. With technology like this, ordinary people would have a safe and convenient way to make modern life more sustainable every time they go to the bathroom.
John Legend tells Marc Maron on the WTF Podcast episode 1137 how a young Nabil Elderkin leveraged ‘squatting’ the KanyeWest.com domain into a career changing relationship. Meeting Nabil lead to John meeting his future wife Chrissy Teigen!
His big break came when he befriended the then relatively unknown rap artist Kanye West. Elderkin had heard a Kanye West mixtape and had tried to contact the rapper by looking up www.kanyewest.com. The website came up as unregistered but available for registration, so he bought the domain name on an impulse. Three weeks later an executive from Roc-A-Fella Records contacted Elderkin to tell him the label had just signed Kanye West to a multi-album deal and wanted to know how much he was asking for the domain name. Elderkin wasn’t interested in a payment for the domain and preferred to transfer the domain name provided he could meet the new artist and do a photoshoot with him, these images went on to be the artist’s first publicity photos. John Legend also happened to be at the photoshoot which led to the two forming a relationship, and future video work together where Elderkin introduced Legend to his future wife, Chrissy Teigen.
Change Your Name
“If you have a US startup called X and you don’t have x.com, you should probably change your name.
The reason is not just that people can’t find you. For companies with mobile apps, especially, having the right domain name is not as critical as it used to be for getting users. The problem with not having the .com of your name is that it signals weakness.”
–Paul Graham 8, 2015
Brutal Honesty: The Developer CEO & Our Journey
So, in the end, we went with a terrible domain name – “teamworkpm.net”. Could it be worse? Captain Hindsight says we should have called it GetTeamwork.com
The upgrade to Teamwork.com cost them $675k
So you found the name you’ve been looking for. You contacted me with an email, we’ve come to an agreement on the price. Then what? How does the domain become yours? It goes like this:
I initiate a transaction at Escrow.com
Escrow emails you and if you don’t already have one, you sign up for an Escrow account. Once you accept the terms of the sale that I’ve listed (as per our negotiation) I will get an email from Escrow stating so. Escrow will now ask you to fund the transaction. Your money goes to Escrow.com.
Once Escrow has the funds, they email me with the go ahead to begin the domain transfer.
I will have already collected from you your Godaddy account# and the email address that is associated with that account. I begin a ‘push’ from my Godaddy account to yours.
Once the domain has transferred to your account, you inform Escrow.com that you are in possession of the domain. Only then are the funds released to me.
Why Escrow.com? Because they’re very good, very secure, and their pricing is fair. If you’re new to Escrow you may be asked to provide some form of identification to confirm your account. Although it can be part of the negotiation, typically the buyer pays escrow fees. The fees will depend on the amount of the transaction and the form of payment. You can calculate escrow fees here: https://www.escrow.com/fee-calculator.
Once Escrow informs me that the funds have been deposited, I initiate the domain transfer to your Godaddy account. Even if you don’t normally use Godaddy as your registrar, I highly recommend going this route because it is by far the easiest. I will simply need your Godaddy account # and the email address that associates with that account.
If you’re new to the Godaddy interface, finding your new domain can be a bit daunting. It will be found in the Domain Manager Control Panel top left under the Domains dropdown (next to DNS) in Pending Account Changes > Incoming Account Changes.
Once you accept the domain it goes into your account and you have full control of it. You can begin using it immediately. If for some reason you’re not comfortable with doing the transfer at Godaddy I would suggest using Escrow’s ‘Concierge’ service. More expensive, but hands on help in doing the transfer (explained very well here). Once you have possession of the domain (there is an ‘inspection’ period, but expediting this part of the process is greatly appreciated) you let Escrow know you’ve received it, at which point they release the funds to me. At each step of the process Escrow updates with emails. The transaction is updated in your Escrow account as each step is completed. If it’s your turn to take action it will be stated there as well.
A selection of names acquired over the last six months. Hundreds of hours pouring over domain drop lists and navigating the auction sites so that you don’t have to. For more information or to make an offer, email me (If you don’t hear back it slipped into the spam folder – please try again).
More great names here and here! Contact form, or…
Most of my domains are priced low to mid 4 figures.
I’m up for creative deals.
Like the names but not your niche? I can find you a great name for a reasonable price.
Lots more elsewhere in the blog or email me!
Rand Fishkin, SEO expert-founder of Moz.com, reviewed choosing a domain name recently. If you’re about to launch a company the video provides an excellent approach to finding the right domain. Rand doesn’t discuss the costs of his various examples. You can bet, for example that Gusto.com cost ZenPayroll an easy quarter million when they rebranded last year (2015).
Here’s the list of acceptable domains that Rand comes up with in the video. For fun, lets have a look at what it might take to get one of these.
PastaLabs.com is taken. In fact it’s registered to Moz! It’s parked using Enom DNS servers. PastaLab.com is owned by someone in Korea.
LandOfNoodles.com Congratulations, LandOfNoodles.com is available for registration fee! 7/26/16
MyPasta.com Is owned by the Campbell Soup company and forwards to Prego.com
PastaScience.com Hey, another Moz registration! About a year old. Again, parked with ENOM.
ThePenneIsMightier.com Registered to someone in LA who, considering they also have penneismightier.com, is probably starting a business.
PastaPerfected.com Hmm, not in the Whois database, but also not available? In transition? PastaPerfect.com has a private registration and doesn’t resolve.
Gusto.com Discussed above. Can’t get anywhere near Gusto except for obscure new TLDs.
HandCut.com Forwards to a crystal glass company.
Well, we found one at least! Certainly it’s pronounceable. Rand liked this one. I’m not crazy about it.
But the point wasn’t to find a great domain, it was to demonstrate what to look for.
1) Make it brandable.
2) Make it pronounceable.
3) Make it as short as you possibly can, but no shorter.
4) Bias to .com.
5) Avoid names that infringe on another company or another organization’s existing trademark or could be confused with that trademark.
6) Make the domain name instantly intuitive.
7) Use broad keywords when sensible, but don’t stress keyword inclusion.
8) If your name isn’t available, it’s okay to append or modify it.
Uniregistry recently shared a list of domains and prices they sold over the last year or so for a total of $42 Million! Namebio published the list on their blog.
Recent unpublished comments to this blog remind me that a lot of people hate anyone who owns a domain they’re not using (let alone companies like Uniregistry that hold millions). These people are confused and this excellent article from Bill Sweetman might help them get clarity. Taken: The Myth of Domain Name Unavailability