It’s All In A Name – Tony Conrad with Kevin Rose

Tony Conrad is an entrepreneur and partner in True Ventures. In this excerpt from an interview with Kevin Rose, from Kevin’s awesome Foundation series, Tony shares the details around how he was able to get two fabulous domains, About.Me and Sphere.com.

Tony Conrad and Kevin Rose
Tony Conrad and Kevin Rose

Click arrow to play audio. It’s All In A Name

Notes:
Code name About.Me was incorporated as Pumpkinhead.
Tony sold About.Me to AOL.
About.Me had been reserved by the .Me registry.
Strategic deal making over time. 14 late night calls!
Sphere.com owner loved his domain! ‘Impossible to track down.’
Tech support dude was a Yankees fan.
Equity deal. ‘He made great money.’
‘It’s all in a name.’

Kevin Rose on Naming Websites

Update 12/12/11 Hey @KevinRose & @OinkApp people. My social media experiment doesn’t seem to be working. I noticed Oinck.com in the GoDaddy drop a few weeks ago and picked it up for you. I tweeted you a couple times but, well, either you didn’t notice, or you didn’t care.

From Glenn McElhose’s  Random Episode 15 with Kevin Rose and Tim Ferris which was shot mid May 2011. At around the 27 minute mark, Kevin begins to discuss the difficulty he’s having naming a new company. (HatTip to DomainShane)

(Click arrow to play audio) “Dude, this has been my hell for the last month and a half.”

kevinRoseDomains
Tim Ferris & Kevin Rose Discuss Naming Your Website

Notes and quotes.
It’s a combination iphone app slash destination site, meaning that there will actually be a dot com destination for it as well.
I want it to be short, like 4, 5, 6 characters.
Good names now are like, $100k.
Fred Wilson’s post about what you should spend on a great domain name. (‘Finding and Buying a Domain Name‘)
I’m trying to find something for around 20(k), trying to go on the cheap, crazy as (that sounds $20k being cheap!).
I’ve spent a lot of time doing this, so if you’re looking for a domain name, I’ll be glad to share.
Sedo.com > Advanced Search > Dot com > 5 characters max >Order search results by bid (previously declined offers- weeds out low interest domains)
Great names that end in mo, be, ly, es or start with lo. Look for them on GoDaddy.
GoDaddy.com Auctions > Advanced Search (right hand panel) > # of bids- none > Keywords- End with ly (for example) > Characters- Exactly 5 no dashes no numbers (for example) > Type- Select All >  Extension .com
Kevin zips by discussing ‘getting them to agree on price’.
Now you have to do a trademark search (Search Marks)
Now you have to check to see whether the iPhone app is available. (I like uQuery for this).
Easily understood in a crowded bar and easy to spell. Obvious spelling.
He’ll run a name by someone as though it already is an app or site, “Dude, have you tried —, it’s awesome. And they’ll be like, Oh, what’s that? Well what did you think it was?” To gauge other people’s response to how the name might sound, even though you don’t own the name.
Kevin suggests that if you have a great domain that fits the bill, (though he doesn’t mention the niche the product is in) you can send him your suggestion using the Twitter hashtag #krdomain. However, this was shot in May of 2011 so we can probably assume he’s already found it.

Update 9/9/11 Was it Oink.com? Is that what Kevin found? It appears to be a mobile voting and ranking app. Thoughts?
Kevin Rose Tweets Oink.com
Also, Kevin’s video interview site got a facelift and a new domain. Used to be Foundat.io/n is now Foundation.bz
I wasn’t sure so Googled it. “Did you mean: .biz domain
BZ is the country code for Belize.   I guess the .Biz was taken!
Just spotted 12/2/11 Now Foundation.kr! I guess as in Kevin Rose!