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Entrepreneurship 101 – Name Your Company The Same As Your Domain Name

From Jason Calacanis of Mahalo and ThisWeekInStartups.com TWIST Episode 16.

Listen to the clip

Jason Calacanis –   … Number one, the name is terrible… If the name of the company is Aardvark you should own Aardvark dot com. They only own Vark dot com. I mean this is like 101 entrepreneurship stuff like name your company the same as your domain name.  I don’t know, what’s the domain name of Challenge Post?
Brandon Kessler –  It’s ChallengePost.
Jason Calacanis – (sarcastic) Oh is it? Really? Do you wanna know the domain name of Mahalo, by chance? It’s Mahalo.com. Do you know where to find This Week In Startups?  That dot com. You know where to find Aardvark? Drop the a-a-r and the d,  and then put a dot com.
Aaron Vohen – What if they were thinking people don’t know how to spell Aardvark? They would try A-r-d-v-a-r-k.
Jason Calacanis – It wasn’t available obviously, but I mean if you’re…

[Follow-up from TWIST 31]
Listen: Vark ll

Walking the walk.

Calacanis then laid out $11,000 for the domain name Mahalo.com, which, at one point, had been a nude-celebrity site.

Of course there are exceptions (when you’re a seed investor and on the board perhaps?).
TWiST #17 with Ryan Block and Peter Rojas 32:30

Listen to the clip

Jason Calacanis –  I love the logo to g-d-g-t… and you can call it gadget
Ryan Block / Peter Rojas – You can call it gadget,  yeah.
Jason – People can just call it gadget.
Peter Rojas – I say g-d-t-g just so people know how to spell the url.
Ryan Block – I’ve been saying gadget a little bit more lately, but…
Jason – Yeah, people will get it. Anyway… Great to get a four, was that four letter domain available?
Ryan Block / Peter Rojas – We had to buy it but we didn’t have to spend very much. We had to buy it but… surprisingly affordable.
Jason – Under a G?
Ryan – Yeah.
Jason – Oh perfect. I mean, it’s not even a rounding error.
Ryan – So what it actually was was they had like a catalog of just letters. You know, so like g-d-g-t, g-d-g-s, g-d-g-r…
Jason – Oh there just waiting for people to buy them. They’re like, (as in company receptionist), Hello, Domain Squatting Scumbags, how can we help you?  Which domain did we take of yours… bastards… that’s quite a business idea… I think I  ought to do that. Let’s do it with five letters. Probably didn’t get to five letters yet.

Little bit of a disconnect here considering Jason’s comments in TWIST 16. But certainly understandable considering what Gadget.com or Gadgets.com might cost (guessing $400k). Looks like Gadget.com is a real site, but Gadgets.com is parked. Perhaps Gadgets.com owners Domain Capital would consider some sort of equity/lease-to-own deal.
Jason is obviously kidding when he refers to the previous owners of GDGT.com as “Domain squatting scumbags”, but he’s been around the interwebs for a long time. A lot of people do see domain investors as squatters. But only be because someone else has registered a domain name they want. At least a domain investor (or ‘domainer’) is looking to sell the domain! Better a domainer than a competitor who has bought up all the keywords in your niche for the sole purpose of keeping them out of your hands!

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