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How Much Of Marketing Is The Name?

jason-calacanis-jamie-siminoff-unsubscribe-twist-90

Jason Calacanis interviewed Jamie Siminoff recently on This Week In Startups.
When Jamie’s Simulscribe.com (phone message to email transcription service) changed their URL to
PhoneTag.com
, “…our sales tripled overnight and just kept going.”

JC “Why did you come up with the world’s worst domain name?”
JS “Well I was sort of a cowboy at the time and felt like, it doesn’t matter, the name – just get it out there and if it’s a good product…”
JC “You were wrong.”
JS “Oh I was totally wrong.”

Jason suggests that your name is 50% of your marketing.
Unsubscribe.com was owned by someone who had bought it as a kid in 1994. He had an emotional attachment to it. He’d had many offers for it. Why did he take Jamie’s?
(Click arrow to play audio) A name is a key foundational block to making a great business.

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