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Jack Dorsey on Naming Twitter & Square

Don’t you love podcasts? Podcasts for me are what I’d always hoped television could be. Whatever your interest, the best of the best are talking about it somewhere. In this case, Jack Dorsey talks with All Things D‘s Kara Swisher about inventing Twitter and later, Square – two giant ideas that are changing the way we see the world. In these excerpts from a great talk at the Commonwealth Club, we hear about the naming process. The takeaway for me is that as genius as Jack is, when it comes to naming, we’re all of us in the same boat. Kara contributes her own ‘domainer’ story as well that will resonate with anyone who’s spent any time in the domainer forums.
Entire interview: YouTube iTunes.

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(Click arrow to play audio) Naming Twitter
(Click arrow to play audio) Naming Square
(Click arrow to play audio) About Square.com
[Update: Square.com now redirects to SquareUp, so it looks like Jack got the domain.]

 

One Comment

  1. Jason wrote:

    Twitter transformed a $7500 domain name purchase and innovative idea into a billion dollar venture. Naming a company and going after the domain name is important.

    You don’t want to wait until you generate millions of unique visits per month before making an offer for a domain name. It will cost a fortune to acquire the domain name. Thanks for sharing.

    Tuesday, October 18, 2011 at 10:12 pm | Permalink

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