But don’t take my word for it. Here’s another Jason Calacanis audio clip from This Week In Startups, episode 29.
The context is a domain/brand a caller mentioned in a previous ‘Ask Jason’ segment.
Jason Calacanis: Isn’t it amazing though Tyler? The people with the naming.
Tyler Crowley: I just found out… I think lean.ly is available. With the dot L-Y which seems to be the hot new…
Jim Lanzone: Hmm!
Tyler: Don’t get you started with that?
Jason: gov.ly? (refers to earlier in the conversation)
Tyler: lov.ly gov.ly
Jason: lov.ly gov.ly… I hate that nonsense.
Tyler: Yeah.. L-Y’s catchin’ on, so is dot F-M
Tyler: But it gives people more of an option to come up with names… You use Bit.ly all day long!
Jason: You know what, De.licio.us did this as well, and then when they were successful they wound up buying Delicious dot com.
You’re going to wind up with a dot com anyway, You might as well make the effort and spend the money to get it early. So you don’t have to re-brand it!