From the always excellent Entrepreneurial Thought Leaders Series at Stanford, this excerpt from a recent talk by Leah Busque describes how RunMyErrand.com became Taskrabbit.com.
We came up with hundreds and hundreds of names, so many names, it was such a grueling exercise. We had naming parties at our house, an we brought our friends over, and we had pizza and beer, and we’re like, ‘Come up with names!’.
Click arrow to play audio. Leah Busque – Naming TaskRabbit