The Onion For Your Campus

I listen to a ton of startup podcasts. I have for years. And I love to match domains of mine to business ideas. In this episode of My First Million (cued to relevant section) Shaan talks about a business idea he’d recommend to a younger version of himself just getting into college. In this post I’ll try to match domains I have for sale against this idea.  Now a kid just getting into college won’t be able to afford even the 4 figure names I’m pitching here, but Shaan is actually reaching out to look for someone who wants to start this business, as a network of college news sites, and Shaan has a budget and knows a good deal when he sees one. So here we go… First up is skrole.com, a nice 5 letter domain, short enough to spell out loud as you talk about it, that connects to the idea of scrolling through your news. I have it listed as a Buy Now at DAN, for $5999. With payments if you need them. But what if you wanted something a little zanier, a little more irreverent. Here I like skrewed.com, at $9999. A few more to throw into the mix, qlunk.com, at $3999, or a personal fav (which I don’t have listed because I’m saving it for a project of own) TurdFarm.com. Point being, if you’re looking to name your startup, I may have something perfect for you. And if I don’t I know where to look, and about what you should pay for it. Drop me a line.

Naming and Domains – Rev.com’s CEO Jason Chicola with Shaan Puri on the My First Million Podcast

Shaan Puri
Jason Chicola

Excerpt from the ‘Getting a Billion People Working From Home‘ episode of the My First Million podcast with Shaan Puri. The entire episode (linked to above) is great but I wanted to focus on what Jason Chicola shares about naming his company and acquiring the domain.   He demonstrates some hard-earned wisdom in his approach.

Chicola spent $400k to acquire Rev.com (a huge part of their assets at the time).

  • Started off with a funky (animal + keyword) $12 Godaddy domain to make clear and specific their initial product offering. Knew it was temporary. “Spend no time at the beginning thinking about a name because the odds that your business is going to work are not super high”.
  • Only later when the business was working and they’d found a good product/market fit did he prioritize naming the company.
  • “It’s really a two part problem. One is picking a name that you love, and then figuring out can you get the domain name”.
  • Hired two domain brokers to research his name list.
  • Used Mechanical Turk to evaluate names…”What three words does this name evoke?”