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Moz on Domains, Uniregistry Sales, Myth of the Available Domain Name

Rand Fishkin, SEO expert-founder of, reviewed choosing a domain name recently. If you’re about to launch a company the video provides an excellent approach to finding the right domain. Rand doesn’t discuss the costs of his various examples. You can bet, for example that cost ZenPayroll an easy quarter million when they rebranded last year (2015).

1) Make it brandable.
2) Make it pronounceable.
3) Make it as short as you possibly can, but no shorter.
4) Bias to .com.
5) Avoid names that infringe on another company or another organization’s existing trademark or could be confused with that trademark.
6) Make the domain name instantly intuitive.
7) Use broad keywords when sensible, but don’t stress keyword inclusion.
8) If your name isn’t available, it’s okay to append or modify it.

Uniregistry recently shared a list of domains and prices they sold over the last year or so for a total of $42 Million! Namebio published the list on their blog.

Recent unpublished comments to this blog remind me that a lot of people hate anyone who owns a domain they’re not using (let alone companies like Uniregistry that hold millions). These people are confused and this excellent article from Bill Sweetman might help them get clarity. Taken: The Myth of Domain Name Unavailability

More Brandable Domain Names – There’s a Domain For That!

For more information or to make an offer please email me. Last updated 4/19/16
If you’re wondering about prices, please read my pricing post for an overview. More great names here!
(Where a Twitter handle is mentioned, I’m happy to transfer it to you for free at the conclusion of a domain sale.) @LucidCare


VR companion app?

Need to hide something?

amusy @MarketTesters

potrunners @PotRunners Now with $2800


Refunds? @Refundy @BotMine


Gay games? $12,000


Split the check! Now with!


Internet of things, you mean Netaphysical! @Netaphysical


Startup, app, blog, product, tv show?


Edgy game or…? @AppyEnding


In Deep Kimchi!


Because everyone loves Oaves!


Does your hardware ‘smell’?


Does your app or startup test for aging? @AgingTests


Like Uber for deliveries, on bikes. Cool! @BikeDeliveries


Kids and making?!


Skateboard brand!!


Do you make Phoak music?!


Crowd-sourced design?


World-class hobbyist destination domain $9000


Camping app? @appycamper


Mobile app with gestures? @Swiply @CarComing


Clone your drive, your dog?

Most of my domains are priced low to mid 4 figures.
Need a domain to run a market test? I’ll point the DNS to your test if you’ll share the data.
Are these domains an appropriate quality/price point, but not in your vertical? I can find you a domain.
Lots more elsewhere in the blog or email me!


How To Name Your Company | Startup Podcast

Are you following the excellent new Alex Blumberg podcast series, Startup? Alex is documenting the evolution of his new podcasting company and in this episode we hear all about naming your company. If you’re new to naming this is a great introduction. Alex and Matt eventually settle on a name, Gimlet,  suggested to them by the folks at Lexicon Branding who agreed to help despite there being no budget. Alex alludes to the normally hefty fee for these naming services but doesn’t mention a number. I would suggest that it would normally cost $50-75k at least, to hire someone like Lexicon. [For reference, see my 2010 post, Naming Names at 75k a Pop] Interesting to me that they meet at the NY Athletic club… members only… no jeans etc. I think that a lot of what you’re buying from a high-end branding firm is the feeling that you’ve entered an exclusive club where an elite force of genius wordists conspire to generate a magic spell that will launch your company into the zeitgeist. At the end of the day, if having spent $100k you feel like you got a great name and everyone is more or less happy with it. Maybe it was worth it.

But if you’re reading this, there’s a good chance you were forwarded here by typing a name you’re researching into your browser bar. The takeaway is that both you, and I, someone who has been naming/domaining since 2008, agree that that name is valuable. How valuable? My under-the-radar techniques for researching and acquiring great names for good prices means that most of mine are for sale in the lower to mid 4 figure range. Less than you’d probably pay for a day in the office of a high-end naming firm.

Or you can keep looking!
Click arrow to play audio. South Park Naming Your Startup


Brandable Domain Names – There’s A Domain For That!

For more information or to make an offer please email me. (Last updated 3/16) More great names here!
(Where a Twitter handle is mentioned, I’m happy to transfer it to you for free at the conclusion of a domain sale.)


FixIt.Tv @FixItTv

Read it together! @GroupReads

I ‘Swipd’ it! @Swipd

yowio @Yowio

SolarPowder @SolarPowderCom

osoyo @OsoyoCom


Do you use it? @iuzit

Killer Web App @KillerWebApp

WeedApp @WeedApp now with

NFC Coupons @NFCcoupons


Five letters, 14 years old, exact-match Twitter. I’m @stokt



Lucid Streaming @LucidStreaming


Is your startup a Japan related app? @appanese


Is your startup to do with ads in video? @Vidiads

NFC Systems

Nice, corporate-quality near field communication domain. @NFCSystems


Oh, like an app for pets? @appets

Send them a HeyTo! @HeyToCom


Mobile sharing app? @OneTapp


Type? Fonts? @Typly How was the service? @LouzyCom Yay, or no? Something to do with making a choice. @YAYNO Affiliate related company? @AfflyCom


Charging station startup? @iChrgCom

Filterly Aggregating and filtering? @FilterlyCom


Social bar-hopping app? Bar-hopping limousine service? A band? Lots of possibilities. @BendrCom


Inspired by names like Blekko. They may hate it, but they won’t forget it. @Orbno


Giving it away? @GivlyCom



Did you develop an edgy game? Now with @Fukrz

Share My Bike

Also @ShareMyBike


Did your company discover Hapium? @Hapium


Down and out? Send them a HugTo! @HugToCom


Basketball game, app or startup? @HoopMe

Calories? Burning Man? @BurnlyCom

Poker anyone? @Pokibot @Pokbot

Building an SaaS that matches coders and founders? @Code_Founder


iSpy.Tv @iSpy_Tv

Most of these domains are priced low to mid 4 figures.
Need a domain to run a market test? I’ll point the DNS to your test if you’ll share the data.
Are these domains an appropriate quality/price point, but not in your vertical? I can find you a domain.
Lots more elsewhere in the blog or email me!

FixIt.Tv iSpy.Tv

Last Name Domains 188,000 exact-match results. 1,150,000 exact-match results. 145,000 exact-match results.

For more information please email me.

Skin In The Game – Don’t Cheap Out On Your Company Name

Are you seriously about to spend the next 5 years of your life working on a project, the name of which you’re only prepared to spend $10 on?

I have literally thousands of hours invested in acquiring a few hundred domains I feel add value to your business for the advantage they will give you in marketing. I’ve done my homework! Add hundreds of hours in SEO experiments that prove the value of a good name in Google ranking.
If you don’t have any money and you still want a good name, prepare to spend a LOT of time ‘waiting’ for one. With about 100,000 domains expiring every day there’s a good chance an appropriate domain for your business will eventually drop. Unfortunately, you’ll be in competition with extremely savvy, highly motivated, professional domainers for that domain, if it’s really good.
So, again, if you have time but no money, here’s what to do: Join the GoDaddy Auction platform. Build and save your search queries. Check back every day. Eventually you’ll find something decent. Then grab the Twitter handle lol.

Just for perspective… The domain market is only a little like the used camper market, but there are similarities, and your own experience buying a used vehicle might help you better understand how to think about buying a domain.

This is a 1981 Westfalia going for $8500. I only have a few domains listed on this site that I would expect to sell for more.

Here’s an 82 Westy going for $3995. Most of my domains sell around this price.

Lower than that you can’t really buy a Westy, but you could get a camper for your pickup. This one’s going for $1500.  I try to only buy domains that would be worth more than this but I do have some lower quality domains that would sell around this price.

Blog Domain Names For Sale

Recently I noticed some nice domains come available. These make a great home for your blog if your name is already registered. Alternately if you have a hard to spell or remember last name, these make a great address for your personal page. If you already run a company and have a presence on the web, then a first name blog domain makes a great place to post your personal thoughts. First name blog domains are very rare and were mostly registered years ago. I comb through thousands of dropping domains to find names of value. The price I’m offering them at is a fraction of what you’d pay a consultant to help you brand your business. (193,000 exact Google matches for “Monica’s blog”) (277,000 exact Google matches for “Angela’s blog”) (211,000 exact Google matches for “Kathy’s blog”) (102,000 exact Google matches for “Brenda’s blog”) (55,000 for “Kurt’s blog”) (Thanks Karl!) ( 28,700 for “Donald’s blog”) (Thanks Stuart!) (34,500 for “Susie’s blog”) (46,700 for “Bridget’s blog”) (232,000 for “Charlie’s blog” but NOT the Twitter -already taken)

For most of these I also have  the Twitter handle and will include it with the domain sale for free.
I can also ‘point’ the domain to your current blog before transferring the domain to you (or any other simple tech support).
Transaction can be conducted through
You’ll need a (free) account in order to facilitate the domain transfer.
If you’d rather talk on the phone I’m (310) 314-1626

First Name Domain Names

First name domain names. [Last updated 4/15]
Domains are registered at GoDaddy and transaction is conducted through
For more information please email me.
Looking for some perspective? What is a First Name Domain Worth?

Why So Quiet?

I’m still here. Still have a few hundred what I feel are awesome names for sale. Others I’m getting closer to being able to develop myself. I sell a handful a year. Some of the names on this blog have sold. I keep hoping one will turn into a Unicorn. But a few things have happened that have caused me to pull energy out of domaining.

I have absolutely no interest in the new gtlds. None.
It seems to me the market has gotten a lot tighter over the last year. It’s harder and harder to pick up a decent dot com using my previous methods. The wholesale prices I’m seeing being paid for crap domains makes me feel like a handful of players with deep pockets and clever bots are intent in owning the entire domain space (though Chinese domain investors are certainly adding to the froth).
But what led me to cut back drastically on my domaining is that Godaddy quit displaying closing prices on domains in my Watching List!  It started in March. A Godaddy Twitter response said it was due to the ‘quiet period’ around the IPO. Then the IPO ended.

If I spend an hour combing through thousands of domains to find a handful that are interesting, shouldn’t the platform reward me by allowing me to confirm my hunches? Or conversely, If Godaddy doesn’t value my time on their platform enough to even share price data on the domains I decide to watch, what does it say about their attitude towards me, their loyal customer?

I would guess that a new manager took over the auctions at Godaddy after the IPO and decided that too many domains were slipping through their fingers for $12. And so decided to pressure users to make bids in order to see results. That’s what it felt like and that’s low!
And then they bought Afternic! Plunging head first into the domain resale business. Yuck!
How long do you think it will be before they start warehousing drops and putting premium pricing on those?

Godaddy was the last bastion of the fair shake for the little guy when it came to domains. But the lure of  just a little more profit seems to have dragged them into the slime with all the rest.

Leah Busque – How RunMyErrand Became TaskRabbit

Leah Busque

From the always excellent Entrepreneurial Thought Leaders Series at Stanford, this excerpt from a recent talk by Leah Busque describes how became

We came up with hundreds and hundreds of names, so many names, it was such a grueling exercise. We had naming parties at our house, an we brought our friends over, and we had pizza and beer, and we’re like,  ‘Come up with names!’.

Click arrow to play audio. Leah Busque – Naming TaskRabbit