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Moz on Domains, Uniregistry Sales, Myth of the Available Domain Name

Rand Fishkin, SEO expert-founder of Moz.com, reviewed choosing a domain name recently. If you’re about to launch a company the video provides an excellent approach to finding the right domain. Rand doesn’t discuss the costs of his various examples. You can bet, for example that Gusto.com cost ZenPayroll an easy quarter million when they rebranded last year (2015).

Here’s the list of acceptable domains that Rand comes up with in the video. For fun, lets have a look at what it might take to get one of these.
PastaLabs.com is taken. In fact it’s registered to Moz! It’s parked using Enom DNS servers.  PastaLab.com is owned by someone in Korea.
LandOfNoodles.com Congratulations, LandOfNoodles.com is available for registration fee! 7/26/16
MyPasta.com Is owned by the Campbell Soup company and forwards to Prego.com
PastaScience.com Hey, another Moz registration! About a year old. Again, parked with ENOM.
ThePenneIsMightier.com Registered to someone in LA who, considering they also have penneismightier.com, is probably starting a business.
PastaPerfected.com Hmm, not in the Whois database, but also not available? In transition?  PastaPerfect.com has a private registration and doesn’t resolve.
Gusto.com Discussed above. Can’t get anywhere near Gusto except for obscure new TLDs.
HandCut.com Forwards to a crystal glass company.

Well, we found one at least! Certainly it’s pronounceable. Rand liked this one. I’m not crazy about it.
But the point wasn’t to find a great domain, it was to demonstrate what to look for.

1) Make it brandable.
2) Make it pronounceable.
3) Make it as short as you possibly can, but no shorter.
4) Bias to .com.
5) Avoid names that infringe on another company or another organization’s existing trademark or could be confused with that trademark.
6) Make the domain name instantly intuitive.
7) Use broad keywords when sensible, but don’t stress keyword inclusion.
8) If your name isn’t available, it’s okay to append or modify it.

Uniregistry recently shared a list of domains and prices they sold over the last year or so for a total of $42 Million! Namebio published the list on their blog.

Recent unpublished comments to this blog remind me that a lot of people hate anyone who owns a domain they’re not using (let alone companies like Uniregistry that hold millions). These people are confused and this excellent article from Bill Sweetman might help them get clarity. Taken: The Myth of Domain Name Unavailability

More Brandable Domain Names – There’s a Domain For That!

For more information or to make an offer please email me.
If you’re wondering about prices, please read my pricing post for an overview. More great names here!
(Where a Twitter handle is mentioned, I’m happy to transfer it to you for free at the conclusion of a domain sale.)

lucidcare.com

LucidCare.com @LucidCare

amusy

VR companion app? Vlovr.com

eroticly.com

Need to hide something? clokt.com

iLiky.com

iLiky.com

amusy

Amusy.com

eroticly.com

Eroticly.com

MarketTesters.com

MarketTesters.com @MarketTesters

potrunners

PotRunners.com @PotRunners Now with Potrunner.com

iArty.com

iArty.com

Boardly.com

Boardly.com $2800

gaymr

Refunds? Refundy.com @Refundy

BotMine.com

BotMine.com @BotMine

iMobl.com

iMobl.com

gaymr

Gay games? Gaymr.com $12,000

RSSES.com

RSSES.com

divup

Split the check! DivUp.com Now with DivApp.com!

netaphysical

Internet of things, you mean Netaphysical! @Netaphysical

denvr

Startup, app, blog, product, tv show? Denvr.com

appyending

Edgy game or…? AppyEnding.com @AppyEnding

indeepkimchi

In Deep Kimchi! InDeepKimchi.com

oaves

Because everyone loves Oaves!

smellbots

Does your hardware ‘smell’?

agetests

Does your app or startup test for aging? AgingTests.com @AgingTests

bikedeliveries

Like Uber for deliveries, on bikes. Cool! @BikeDeliveries

imaky

Kids and making? iMaky.com!

sktrs

Skateboard brand! skrts.com!

Phoak

Do you make Phoak music? Phoak.com!

wedesigned

Crowd-sourced design? WeDesigned.com

hobbying

World-class hobbyist destination domain Hobbying.com $9000

appycamper

Camping app? appycamper.com @appycamper

swiply

Mobile app with gestures? Swiply.com @Swiply

CarComing.com

CarComing.com @CarComing

rsser

Clone your drive, your dog? clonu.com

Most of my domains are priced low to mid 4 figures.
Need a domain to run a market test? I’ll point the DNS to your test if you’ll share the data.
Are these domains an appropriate quality/price point, but not in your vertical? I can find you a domain.
Lots more elsewhere in the blog or email me!

iLiky.com PotRunners.com CarComing.com Amusy.com Eroticly.com Boardly.com Refundy.com BotMine.com iMobl.com Gaymr.com RSSES.com DivUp.com Netaphysical.com Denvr.com AppyEnding.com Oaves.com SmellBots.com BikeDeliveries.com AgingTests.com iMaky.com  Phoak.com MarketTesters.com Rsser.com iArty.com WeDesigned.com Hobbying.com appycamper.com Swiply.com sktrs.com InDeepKimchi.com Klozr.com clonu.com clokt.com Vlovr.com LucidCare.com

 

How To Name Your Company | Startup Podcast

Are you following the excellent new Alex Blumberg podcast series, Startup? Alex is documenting the evolution of his new podcasting company and in this episode we hear all about naming your company. If you’re new to naming this is a great introduction. Alex and Matt eventually settle on a name, Gimlet,  suggested to them by the folks at Lexicon Branding who agreed to help despite there being no budget. Alex alludes to the normally hefty fee for these naming services but doesn’t mention a number. I would suggest that it would normally cost $50-75k at least, to hire someone like Lexicon. [For reference, see my 2010 post, Naming Names at 75k a Pop] Interesting to me that they meet at the NY Athletic club… members only… no jeans etc. I think that a lot of what you’re buying from a high-end branding firm is the feeling that you’ve entered an exclusive club where an elite force of genius wordists conspire to generate a magic spell that will launch your company into the zeitgeist. At the end of the day, if having spent $100k you feel like you got a great name and everyone is more or less happy with it. Maybe it was worth it.

But if you’re reading this, there’s a good chance you were forwarded here by typing a name you’re researching into your browser bar. The takeaway is that both you, and I, someone who has been naming/domaining since 2008, agree that that name is valuable. How valuable? My under-the-radar techniques for researching and acquiring great names for good prices means that most of mine are for sale in the lower to mid 4 figure range. Less than you’d probably pay for a day in the office of a high-end naming firm.

Or you can keep looking!
Click arrow to play audio. South Park Naming Your Startup

 

Psyching Out a Domain Owner, and What Kevin Paid for Oink

Jason Goldberg is the founder and CEO of FAB. In this excerpt from an interview with Kevin Rose, Jason tells us how he was able to get Fab.com for a ‘low six figures’ and Kevin tells us what he paid for Oink.com.

Click arrow to play audio. Psyching Out a Domain Horder

Brandable Domain Names – There’s A Domain For That!

For more information or to make an offer please email me.  More great names here!
(Where a Twitter handle is mentioned, I’m happy to transfer it to you for free at the conclusion of a domain sale.)

FixIt.Tv

FixIt.Tv @FixItTv

GroopReads.com

Read it together! GroupReads.com @GroupReads

 

Swipd.com

I ‘Swipd’ it! Swipd.com @Swipd

yowio

Yowio.com @Yowio

SolarPowder

SolarPowder.com @SolarPowderCom

osoyo

Osoyo.com @OsoyoCom

iuzit

Do you use it? iuzit.com @iuzit

Killer Web App

KillerWebApp.com @KillerWebApp

WeedApp

WeedApp.com @WeedApp now with PotApp.com

NFC Coupons

NFCcoupons.com @NFCcoupons

Stokt

Five letters, 14 years old, exact-match Twitter. Stokt.com I’m @stokt

 

 

Lucid Streaming

LucidStreaming.com @LucidStreaming

appanese

Is your startup a Japan related app? @appanese

Vidiads

Is your startup to do with ads in video? @Vidiads

NFC Systems

Nice, corporate-quality near field communication domain. @NFCSystems

appets

Oh, like an app for pets? appets.com @appets

heyto.com

Send them a HeyTo! @HeyToCom

OneTapp

Mobile sharing app? OneTapp.com @OneTapp

Typly

Type? Fonts? Typly.com @Typly

louzy.com

Louzy.com How was the service? @LouzyCom

yayno.com

Yayno.com Yay, or no? Something to do with making a choice. @YAYNO

affly.com

Affly.com Affiliate related company? @AfflyCom

ichrg

Charging station startup? iChrg.com @iChrgCom

Filterly

Filterly.com Aggregating and filtering? @FilterlyCom

Bendr

Social bar-hopping app? Bar-hopping limousine service? A band? Lots of possibilities. @BendrCom

Orbno

Inspired by names like Blekko. They may hate it, but they won’t forget it. @Orbno

Givly

Giving it away? @GivlyCom

TDrop

@_TDrop

Fukrz.com

Did you develop an edgy game? Now with Fukrs.com @Fukrz

Share My Bike

Also ShareMyBicycle.com @ShareMyBike

Hapium

Did your company discover Hapium? @Hapium

HugTo

Down and out? Send them a HugTo! @HugToCom

HoopMe

Basketball game, app or startup? @HoopMe

Burnly.com

Calories? Burning Man? Burnly.com @BurnlyCom

Pokibot.com Pokbot.com

Poker anyone? Pokibot.com @Pokibot Pokbot.com @Pokbot

CodeFounder.com

Building an SaaS that matches coders and founders? CodeFounder.com @Code_Founder

iSpyTv

iSpy.Tv @iSpy_Tv

Most of these domains are priced low to mid 4 figures.
Need a domain to run a market test? I’ll point the DNS to your test if you’ll share the data.
Are these domains an appropriate quality/price point, but not in your vertical? I can find you a domain.
Lots more elsewhere in the blog or email me!

FixIt.Tv Swipd.com iuzit.com Pokibot.com Pokbot.com KillerWebApp.com WeedApp.com Burnly.com NFCCoupons.com Stokt.com HugTo.com HoopMe.com LucidStreaming.com Appanese.com Vidiads.com NFCSystems.com Appets.com HeyTo.com OneTapp.com Typly.com Louzy.com Yayno.com Affly.com iChrg.com Filterly.com Bendr.com Orbno.com Givly.com Fukrz.com ShareMyBike.com Hapium.com LePetitOiseau.com  GetLA.com CodeFounder.com iSpy.Tv GroupReads.com

Last Name Domains

Ugwe.com 188,000 exact-match results.

Lautanen.com 1,150,000 exact-match results.

Lubars.com 145,000 exact-match results.

For more information please email me.

Skin In The Game – Don’t Cheap Out On Your Company Name

Are you seriously about to spend the next 5 years of your life working on a project, the name of which you’re only prepared to spend $10 on?

I have literally thousands of hours invested in acquiring a few hundred domains I feel add value to your business for the advantage they will give you in marketing. I’ve done my homework! Add hundreds of hours in SEO experiments that prove the value of a good name in Google ranking.
If you don’t have any money and you still want a good name, prepare to spend a LOT of time ‘waiting’ for one. With about 100,000 domains expiring every day there’s a good chance an appropriate domain for your business will eventually drop. Unfortunately, you’ll be in competition with extremely savvy, highly motivated, professional domainers for that domain, if it’s really good.
So, again, if you have time but no money, here’s what to do: Join the GoDaddy Auction platform. Build and save your search queries. Check back every day. Eventually you’ll find something decent. Then grab the Twitter handle lol.

Just for perspective… The domain market is only a little like the used camper market, but there are similarities, and your own experience buying a used vehicle might help you better understand how to think about buying a domain.

This is a 1981 Westfalia going for $8500. I only have a few domains listed on this site that I would expect to sell for more.
20130410-81westy

Here’s an 82 Westy going for $3995. Most of my domains sell around this price.
20130410-82westy

Lower than that you can’t really buy a Westy, but you could get a camper for your pickup. This one’s going for $1500.  I try to only buy domains that would be worth more than this but I do have some lower quality domains that would sell around this price.
20130410-86camper

The Social Business Answer To Getting The Domain You Want

 

Jason Calacanis interviews Jon Ferrara

Jason Calacanis interviews Jon Ferrara This Week In Startups #189

After he and his partner sold their bootstrapped company, Goldmine, for close to $100MM, Jon Ferarra took 8 years off to raise kids. Now he’s back with a new startup called Nimble. It’s an all digital CRM platform with a thick layer of ‘social’. A single seat is free so check it out. Jason expertly extracts in story and detail, the history of Goldmine and Jon’s plans for Nimble. It was refreshing to see a founder with some grey hair for a change and encouraging to hear him liken building his company to a guy building a project car in the garage. I was fortunate to catch Jason’s eye in the chatroom with a direct question about Jon’s domain. Here’s how he got Nimble.com.
Click arrow to play audio. Jon Ferraro on getting Nimble.com

Blog Domain Names For Sale

Recently I noticed some nice FirstnameBlog.com domains come available. These make a great home for your blog if your name is already registered. Alternately if you have a hard to spell or remember last name, these make a great address for your personal page. If you already run a company and have a presence on the web, then a first name blog domain makes a great place to post your personal thoughts. First name blog domains are very rare and were mostly registered years ago. I comb through thousands of dropping domains to find names of value. The price I’m offering them at is a fraction of what you’d pay a consultant to help you brand your business.

MonicasBlog.com (193,000 exact Google matches for “Monica’s blog”)
AngelasBlog.com (277,000 exact Google matches for “Angela’s blog”)
KathysBlog.com (211,000 exact Google matches for “Kathy’s blog”)
BrendasBlog.com (102,000 exact Google matches for “Brenda’s blog”)
KurtsBlog.com (55,000 for “Kurt’s blog”)
KarlsBlog.com (Thanks Karl!)
DonaldsBlog.com ( 28,700 for “Donald’s blog”)
StuartsBlog.com (Thanks Stuart!)
DannysBlog.com
SusiesBlog.com (34,500 for “Susie’s blog”)
BridgetsBlog.com (46,700 for “Bridget’s blog”)
CharliesBlog.com (232,000 for “Charlie’s blog” but NOT the Twitter -already taken)

For most of these I also have  the Twitter handle and will include it with the domain sale for free.
I can also ‘point’ the domain to your current blog before transferring the domain to you (or any other simple tech support).
Transaction can be conducted through Escrow.com
You’ll need a (free) GoDaddy.com account in order to facilitate the domain transfer.
If you’d rather talk on the phone I’m (310) 314-1626

First Name Domain Names

First names also make great brands!
Domains are registered at GoDaddy and transaction is conducted through Escrow.com.
For more information please email me.
Looking for some perspective? What is a First Name Domain Worth?

Jemalyn.com

Presly.com

Klarisa.com

Caryna.com

Ednan.com

Engilbert.com

Kidada.com

Jalien.com

Jedrick.com

Ruzwana.com

Bobana.com

Melisya.com

Shouko.com

Johnio.com

Rodly.com

Fantina.com