Today I’m branding an imaginary brassiere company that specializes in custom-fitted bras. I was surprised to hear a number of women discussing breast reduction surgery because they couldn’t find a bra that actually fit!
From the NYT Daily podcast…
The Appeal of the Smaller Breast
Why are increasing numbers of younger women undergoing the cosmetic reduction surgery?
But if I were entering the market with my new AI-assisted sizing and fitting app for full-busted women, what could I call it, and get an exact-match domain for, that wouldn’t break the bank! That’s right, Buzom! A 5 letter domain makes it easy to say and spell in one sentence… Buzom b-u-z-o-m dot com. Buy It Now priced at Buzom.com.
Category: Domaining
More Dog Treats! Fittles.com
Ahead of the curve on this one…
Again, riffing on product domains for pet-related treats. But what I’m hoping to communicate is that I may have a perfect ready-made name/domain for your product, company, or idea. Try me! John@DomainNoob.com
But here’s how ChatGPT suggests we get you started with your new dog treats, ‘Fittles’. Buy Now priced at Fittles.com.
“Introducing Fittles – the treat your dog will wag for! Packed with wholesome, natural ingredients, Fittles are as healthy as they are delicious. Whether it’s a reward for good behavior or a just-because snack, Fittles are the guilt-free way to show your furry friend some love. With every bite, you’re giving them more than a treat – you’re giving them happiness, health, and a taste of pure joy. Make every tail wag with Fittles!”
Pet Treats – ChinChucks.com!
Looking to make friends with a new dog acquaintance? My secret weapon is the ‘chin chuck’. They love a good scratch on either side of their jowls. And not a light touch! Dig in. They will seek you out.
Looking to brand your pet treats or chow? Got you covered here.
Follow link to Buy it Now prices.
ChinChuck.com
ChinChucks.com
Dog Treats- A Right To Chews!
Clever branding is a shortcut to product awareness and market fit.
ARightToChews.com and RightToChews.com practically build their own marketing campaign. Imagine dogs protesting for their “right to chews,” rallying for their favorite treats. The visuals? Dog owners caving in to the demands for premium chews, creating an irresistible story that consumers can’t ignore.
With the dog treat market booming, niche categories like natural, organic, gourmet, and boutique treats are primed for growth. Start small, target local markets, and scale as you hone your product-market fit. Whether you’re launching a brand or building a dog treat empire, ARightToChews.com gives you a powerful, memorable foundation.
Both domains are priced as a pair – an opportunity to own a brand-ready platform. ARightToChews.com
The Onion For Your Campus
I listen to a ton of startup podcasts. I have for years. And I love to match domains of mine to business ideas. In this episode of My First Million (cued to relevant section) Shaan talks about a business idea he’d recommend to a younger version of himself just getting into college. In this post I’ll try to match domains I have for sale against this idea. Now a kid just getting into college won’t be able to afford even the 4 figure names I’m pitching here, but Shaan is actually reaching out to look for someone who wants to start this business, as a network of college news sites, and Shaan has a budget and knows a good deal when he sees one. So here we go… First up is skrole.com, a nice 5 letter domain, short enough to spell out loud as you talk about it, that connects to the idea of scrolling through your news. I have it listed as a Buy Now at DAN, for $5999. With payments if you need them. But what if you wanted something a little zanier, a little more irreverent. Here I like skrewed.com, at $9999. A few more to throw into the mix, qlunk.com, at $3999, or a personal fav (which I don’t have listed because I’m saving it for a project of own) TurdFarm.com. Point being, if you’re looking to name your startup, I may have something perfect for you. And if I don’t I know where to look, and about what you should pay for it. Drop me a line.
Case In Point: HerStoryOfTheWorld.com
Again, from the ‘wish it existed’ category. A Wikipedia-like site devoted to a female-centric history of the world. Her Story of the World! This would be a large project. Probably best represented by a university or well-funded non-profit.
Well why, if you want it to exist, would you be asking $6k for it? Wouldn’t you want to make it available for free to someone wanting to bring it into existence?
Think about it. If you care enough about the idea to have sought out and acquired the domain, wouldn’t you want it to go to someone, or some organization that could afford $6k to buy it? Wouldn’t that at least give you some assurance that they were serious about the project?
Case In Point: Powerometer.com
The idea here is a device or app for measuring your power consumption. A post that blew up on Hacker News recently called “Analyzing my electricity consumption” reminded me that this is still a problem to solve. The article discusses acquiring and parsing the data into useful bits of information that help you make choices that can save you money.
There are countless applications related to measuring power and here’s a great name for one. Powerometer.com.
Case In Point: XPalidocious.com
Another way I think about pricing domains, again from a service perspective is, what would someone expect to pay if they were hiring you to name their startup and find a domain for it. Obviously a fresh new startup just getting into YC Combinator probably doesn’t have a bunch of cash on hand. (So they start with a placeholder domain that sucks.) But then they’re graduating and suddenly there’s some VC money available. Maybe not a lot but enough to spend some thousands on a domain/brand.
So the problem to solve in this case is naming your platform that makes it easy for any website or game to add Experience Points, XP. What shall we call it? And how much would you pay?
XPalidocious.com
Case In Point: WeWillWalkYou.com
I like to look for names/domains for things I wish existed. Things that if I had the time to build myself, would satisfy a need of my own. Many years ago when my Mom, thousands of miles away, was having health issues, I wished that I could ‘trade’ someone spending quality time with my Mom, for me helping out their someone near to where I lived. A platform that would facilitate storing and exchanging volunteer hours. For example, I’d take your Mom for a walk in Santa Monica in exchange for you taking mine for a walk in Toronto. But the problem I couldn’t wrap my head around was how to easily vet the folks who would be volunteering. I looked into how babysitting platforms were doing it. Also TaskRabbit, those kinds of services. And it really seemed like a big problem, too big for me at that time anyway.
I just kept hearing in my head the Queen anthem (license of which graciously donated for such a good cause)… We Will We Will Walk You!
But how gratifying to learn recently that just such a system exists! Mostly in Japan.
Fureai kippu is a Japanese sectoral currency created in 1995 by the Sawayaka Welfare Foundation so that people could earn credits helping seniors in their community.
The basic unit of account is an hour of service to an elderly person. Sometimes seniors help each other and earn the credits, other times family members in other communities earn credits and transfer them to their parents who live elsewhere.(wikipedia)
This is an older video but eloquently explains how it works.
Pricing Domains
It’s kind of simple for me. I think about what I do as a service business. Say you had an idea for a company and hired someone to look for a name and domain for it. At the corporate level you’re paying a professional naming company $75k or more, just for the branding, not including the domain! My target audience is startups and small business owners. So I’m looking for ‘good enough’ names/domains to brand on, without having to rebrand later when you’re successful. My entry level, lowest tier domains price at somewhere around $3k, and go up from there to low 5 figure prices. The difference between a $3k domain and a $15k domain could be things like the size of the market and the amount of competition in that space. It could be the number of letters in the domain, how easy it is to spell, whether it passes the ‘radio test’ (easy to spell after hearing said). It could be how ‘top of mind’ the word or phrase is, meaning how much easier it is to remember. But generally speaking I’m looking for domains that will make up for their cost to you in what you would have spent to market an inferior name. Probably many times over. Because the easier it is for people to remember your name/domain, the less you’ll pay to market it.
If I’ve ‘done my job right’ one of my domains will be a perfect fit for your new business idea, and at a reasonable price. But if I don’t have an appropriate match, I can help you find one. I know where to look. I understand a fair price and a good deal. Either way, drop me a line, let’s talk about your project.