My obsession with domains eventually settled into a kind of side hustle. I’m down to an hour or so a day, mostly because I taught myself enough python to be able to build scripts that check the drop every day for names I might like. Then I occasionally get lucky enough to not have any competition for that name and win it at DropCatch or SnapNames for around $59. But nowadays, anything worth having generally ends up in auction, and with players who are paying a lot more for names than makes sense to me. So I’ve been having some fun looking for names that help ‘protect’ the names/brands I hope to sell some day. An example might be getting (years later) GrowingTv.com to go with Growing.Tv, or Webtern.com to go with Webterns.com (Isn’t this a great name for an online intern recruiting company?) and selling them as a package.
Is it profitable? I have a small ‘portfolio’, around 600 names, many of which are family-related or saved for my own projects. Some years have been good, with a surprise windfall that puts me deeper into the black. But there have been rotten years where I’ve barely made enough to cover renewals. People who do better at domaining are probably smarter than I am, but they also spend a lot more time at it.
If you’re stumbling on this blog as a young person looking to get into buying and selling domain names, my recommendation would be, don’t! There are better, more profitable ways to spend your time. This a very mature market with most of the juice squeezed out of it years ago.
Domaining can be addictive. It was for me. After that first big (for me) sale, I became obsessed with domains. It became a real time suck and I really wouldn’t wish it on anybody. But the upshot is that I know quite a bit about them. Where to find them. How to track them. How to buy them.
Probably the best example of how I was able to be useful, a part of the team, was for Sal Khan, in helping to acquire KhanAcademy.com (story here). Subsequently I helped them acquire a bunch of strategic domains that help keep their brand secure. But it took years! Watching and knowing about what was going on. Having alerts set up for when something was about to drop. And that’s why I’m suggesting you need a ‘domain guy’. Someone in the domain camp to be looking out for you.
If you have a brand and need some help building a strategy for protecting it as far as domains goes. Drop me a line.
If you have your heart set on a domain and no idea of how much it’s worth or how to make an offer for it. Drop me a line.
If you’re about to launch a company and need some help brainstorming a name/domain. Drop me a line.
For very reasonable consulting fees I can help you understand the playing field and build an action plan.
Please start at my Contact page. I will reply via email. https://www.domainnoob.com/blog/2018/05/start-a-conversation/
I was a professional musician living in LA. Things were, shall we say, ‘slow’. Napster and other music ‘sharing’ sites had come online right about the same time everyone had finished upgrading their vinyl records to CD. The giant record industry that had kept me employed, more or less, was dying! I was getting by with a couple months of road work each year and a side hustle teaching. When one day I get an email from a stranger wanting to buy one of the three domain names I owned, HelloCleveland.com. Why you might ask did I own HelloCleveland.com? Perhaps you’re not a devoted fan of Spinal Tap… but I was! This was going to be the place where I posted odd and funny bits of tour videos. Then I’d invite my friends to do the same. But video on the web was still clunky. Also, though my developer chops were coming along, I wasn’t there yet.
But I loved this domain and really didn’t want to part with it. He offered me $6k…
Later, while he was walking me through the transaction he shared why he wanted it… He had an entire network of HelloCity domain names. He was making a lot of money running ads against his network. But he didn’t have Cleveland, which was his home town! It also had sentimental value! He was happy to get it, I was happy for the cash – and so began my obsession with domain names.
Because this revolutionary process/product needs a great name!
Our family has a cabin with a compost toilet. Urine is diverted to separate 5 gallon tanks and later discarded. The poop is mixed with peat and 2 years after composting in 45 gallon drums, it is the best potting soil you can imagine. But human urine contains a ton of nitrogen. Somehow, in the West, we are only now becoming aware of its value and how we can put it to use. Are you the startup bringing this to market? You need a name and Urin8 is perfect. Let’s talk!
We found a way to turn urine into solid fertiliser – it could make farming more sustainable
It’s likely that most of the food you’ll eat today was not farmed sustainably.
The global system of food production is the largest human influence on the planet’s natural cycles of nitrogen and phosphorus. How much crops can grow is limited by the amount of these two elements in the soil, so they’re applied as fertilisers.
But the majority of fertilisers are either made by converting nitrogen in the air to ammonia, which alone consumes 2% of the world’s energy and relies heavily on fossil fuels, or by mining finite resources, like phosphate rock.
A solution to this problem could be much closer than people realise. Most of the nutrients we consume in food are passed in our urine, because our bodies already have enough. But instead of being recaptured, these nutrients are flushed, diluted, and sent to wastewater treatment plants where they’re scrubbed out, leaving effluents that can be safely released into the environment.
The most nutrient-rich part of wastewater is human urine, which makes up less than 1% of the total volume but contains 80% of the nitrogen and 50% of the phosphorus. We discovered how to recycle this urine into valuable – and sustainable – farmland fertiliser.
Urine is surprisingly rich in the nutrients needed for growing food. Tati9/Shutterstock
How to recycle urine
You can capture urine with special toilets that separate it from faeces after you flush. But because urine is mostly water, farmers would have to spread 15,000kg of it just to fertilise a hectare of land. If there was a way to remove the water and extract just the nutrients, farmers would only need to apply 400kg of it for the same effect.
Evaporating the water from urine is surprisingly difficult, as urine is a complex chemical solution. Almost all of the valuable nitrogen in urine is in the form of urea, a chemical that is used as the world’s most commonly applied nitrogen fertiliser.
But a fast-acting enzyme called urease is invariably present inside wastewater pipes and converts urea to ammonia. When exposed to air, the ammonia quickly evaporates, taking the nitrogen from the urine with it and giving off a very pungent odour – think the stale urine smell of public toilets.
Fortunately, we’ve discovered that increasing the pH of urine to make it alkaline ensures the urea doesn’t break down or end up smelling really bad. Using this technique, we’ve developed a process that can reduce the volume of urine and transform it into a solid fertiliser. We call this process alkaline urine dehydration.
Some of the fertiliser produced by drying human urine. Prithvi Simha, Author provided
The idea behind it is rather simple. Fresh urine is collected from urinals or specially designed toilets and channelled into a dryer, where an alkalising agent, such as calcium or magnesium hydroxide, raises its pH. Any water in the now alkaline urine is evaporated and only the nutrients are left behind. We can even condense the evaporated water and reuse it for flushing toilets or washing hands.
A circular pee-conomy
Doing this is quite easy: you just fill a urine dryer with an alkalising agent, connect it to your toilet, pee as usual and the urine is converted into dried fertiliser. A smart design could even make the dryer fit below the toilet so it doesn’t take up a lot of bathroom space. While electricity would be needed for evaporating the water, the dryer could be coupled with solar energy to take its energy use off the grid.
We estimate that it would cost just US$5 ( £4.20) to supply an average family of four with a year’s supply of alkalising agent. The output from the dryer is a solid fertiliser containing 10% nitrogen, 1% phosphorus and 4% potassium – a similar combination to blended mineral fertilisers.
Field trials on farmland outside Paris revealed that dried urine works as well as synthetic crop fertilisers. Tristan Martin, Author provided
The first flush toilet, invented by Alexander Cummings in 1775, revolutionised sanitation. Drying urine could kickstart a second revolution in how we manage wastewater. If implemented worldwide, recycled urine could replace nearly a quarter of all the synthetic nitrogen fertiliser used in agriculture.
But that would require a service chain capable of supplying homes with alkalising agent, collecting the dried urine and processing it into fertiliser for farmers to use. A similar service chain already exists for the recycling of plastics, metals, paper and glass – dried urine could simply be another component.
Countries with large populations and low rates of fertiliser use are most suitable for replacing synthetic fertilisers with urine. Prithvi Simha/Datawrapper and FAOSTAT, Author provided
Research suggests that people are open to the idea of recycling urine. A survey of nearly 3,800 people across 16 countries even revealed that people would buy and eat food grown using human urine. With technology like this, ordinary people would have a safe and convenient way to make modern life more sustainable every time they go to the bathroom.
Great insights from Paul English, (Kayak.com, Lola.com) on domains and branding. Interviewed by Andrew Warner on his always excellent Mixergy .
Full interview here.
Andrew mentions as an aside that he owned Grab.com ‘for a while’, and paid $125k for it. I wonder what he sold it for!
John Legend tells Marc Maron on the WTF Podcast episode 1137 how a young Nabil Elderkin leveraged ‘squatting’ the KanyeWest.com domain into a career changing relationship. Meeting Nabil lead to John meeting his future wife Chrissy Teigen!
From wikipedia:
His big break came when he befriended the then relatively unknown rap artist Kanye West. Elderkin had heard a Kanye West mixtape and had tried to contact the rapper by looking up www.kanyewest.com. The website came up as unregistered but available for registration, so he bought the domain name on an impulse. Three weeks later an executive from Roc-A-Fella Records contacted Elderkin to tell him the label had just signed Kanye West to a multi-album deal and wanted to know how much he was asking for the domain name. Elderkin wasn’t interested in a payment for the domain and preferred to transfer the domain name provided he could meet the new artist and do a photoshoot with him, these images went on to be the artist’s first publicity photos.[1] John Legend also happened to be at the photoshoot which led to the two forming a relationship, and future video work together where Elderkin introduced Legend to his future wife, Chrissy Teigen.
Change Your Name
“If you have a US startup called X and you don’t have x.com, you should probably change your name.
The reason is not just that people can’t find you. For companies with mobile apps, especially, having the right domain name is not as critical as it used to be for getting users. The problem with not having the .com of your name is that it signals weakness.”
–Paul Graham 8, 2015
Brutal Honesty: The Developer CEO & Our Journey
So, in the end, we went with a terrible domain name – “teamworkpm.net”. Could it be worse? Captain Hindsight says we should have called it GetTeamwork.com
The upgrade to Teamwork.com cost them $675k
So you found the name you’ve been looking for. You contacted me with an email, we’ve come to an agreement on the price. Then what? How does the domain become yours? It goes like this:
I initiate a transaction at Escrow.com
Escrow emails you and if you don’t already have one, you sign up for an Escrow account. Once you accept the terms of the sale that I’ve listed (as per our negotiation) I will get an email from Escrow stating so. Escrow will now ask you to fund the transaction. Your money goes to Escrow.com.
Once Escrow has the funds, they email me with the go ahead to begin the domain transfer.
I will have already collected from you your Godaddy account# and the email address that is associated with that account. I begin a ‘push’ from my Godaddy account to yours.
Once the domain has transferred to your account, you inform Escrow.com that you are in possession of the domain. Only then are the funds released to me.
Why Escrow.com? Because they’re very good, very secure, and their pricing is fair. If you’re new to Escrow you may be asked to provide some form of identification to confirm your account. Although it can be part of the negotiation, typically the buyer pays escrow fees. The fees will depend on the amount of the transaction and the form of payment. You can calculate escrow fees here: https://www.escrow.com/fee-calculator.
Once Escrow informs me that the funds have been deposited, I initiate the domain transfer to your Godaddy account. Even if you don’t normally use Godaddy as your registrar, I highly recommend going this route because it is by far the easiest. I will simply need your Godaddy account # and the email address that associates with that account.
If you’re new to the Godaddy interface, finding your new domain can be a bit daunting. It will be found in the Domain Manager Control Panel top left under the Domains dropdown (next to DNS) in Pending Account Changes > Incoming Account Changes.
Once you accept the domain it goes into your account and you have full control of it. You can begin using it immediately. If for some reason you’re not comfortable with doing the transfer at Godaddy I would suggest using Escrow’s ‘Concierge’ service. More expensive, but hands on help in doing the transfer (explained very well here). Once you have possession of the domain (there is an ‘inspection’ period, but expediting this part of the process is greatly appreciated) you let Escrow know you’ve received it, at which point they release the funds to me. At each step of the process Escrow updates with emails. The transaction is updated in your Escrow account as each step is completed. If it’s your turn to take action it will be stated there as well.