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Category Archives: Domains Are Brands

2010 Crunchies Awards Winners – Domain Names Edition

For the purposes of this little experiment I scored all names- company, personal, and game, similarly- from a branding perspective. Obviously a CEO or VC doesn’t have to care whether he’s got the exact match .com and Twitter handle, but it is safe to assume they’d probably want them, and if they had them, it […]

Will Your Startup Do Better If It’s Easy To Pronounce?

My takeaway is a simple extrapolation: The easier it is to pronounce, spell, and remember your company’s name, the better off you are, especially at launch.

How Much Of Marketing Is The Name?

Jason Calacanis interviewed Jamie Siminoff recently on This Week In Startups. When Jamie’s Simulscribe.com (phone message to email transcription service) changed their URL to PhoneTag.com, “…our sales tripled overnight and just kept going.” JC “Why did you come up with the world’s worst domain name?” JS “Well I was sort of a cowboy at the […]

Is $2000 Too Much To Pay For A Great Startup Domain?

As an example to startups especially, I wanted to highlight this recent auction as an example of the kinds of domains that can be acquired for reasonable prices. If you’re getting ready to launch and are facing the difficult task of finding the right name consider enlisting my help. I know where and how to […]

My Rule Is Something You Can Spell

Steve Huffman, co-founder of Reddit and Hipmunk was recently the guest on This Week In Startups with Jason Calacanis. In this audio clip, Steve and Jason share their frustration with acquiring good dot coms and discuss their minimal criteria for choosing a domain. Funny that but for the random passing of a S. American tourist, […]

@Ev Paid $7500 for Twitter?

Tech Crunch ran a story today about Evan Williams paying $7500 for the Twitter domain name back in mid 2006. Thanks to tweets like these (@ev is the co-founder of Twitter he’s tweeting with Ed Shahzade @ed) people, are finally getting that it’s worth the money to acquire a good domain.

Startup Social Proof Number One – Your Domain Name!

Marco used credit cards to put 30% down on a $36,000 domain name. Financed at 6%, he used Moniker’s escrow service to purchase Thumbtack.com – before he even had a product!

How We Acquired Groupon.com

Mixergy’s Andrew Warner recently interviewed Groupon’s Andrew Mason. This clip discusses how Groupon got Groupon.com. Full interview with video and transcription can be found at Mixergy. Andrew calls it ‘the perfect name’, but another fellow with a similar idea already owned Groupon.com. He didn’t want to sell it and he didn’t want to work together. […]

Is a Hyphen Worth $15,000 Dollars

Mixergy’s Andrew Warner recently interviewed Blank-Label.com‘s co-founder Danny Wong. This clip discusses Danny’s frustration with trying to acquire the domain BlankLabel.com Full interview with video and transcription can be found at Mixergy. [Note: Danny was Skyping in from China so the audio clip is a little funky.] Danny calls the owner of BlankLabel.com both a […]

Naming Your Company – A Venture Capitalist Tells You How

Mark Suster is a 2x entrepreneur turned Venture Capitalist. He joined GRP Partners in 2007 as a General Partner after selling his company to Salesforce.com. He focuses on early-stage technology companies. He is also the host of This Week In Venture Capital, a new show on Jason Calacanis’s ThisWeekIn.com network of web shows. In the […]